Taglines that were most

influential

A list of 48 taglines or slogans used

by brands and organizations

By Nikhil Narayan

Got Milk? is an American advertising campaign encouraging the consumption of cow's milk, which was created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993 and later licensed for use by milk processors and dairy farmers.

Inspiration for this famous NIKE slogan was the last words "let’s do it", spoken by Gary Gilmore before he was executed !!!!

Be STUPID by DIESEL

Nothing comes between me and my Calvins

Brooke Shields the model was 14 year old when she acted in this controversial ad (1980)The TV ad included her saying the famous tagline, "You want to know what comes between me and my Calvins? Nothing.

The tagline evolved into an everyday phrase which is used for questioning the substance of an idea, event, or product.!!

Where’s the beef by Wendy’s

Apple’s ‘Think different’ slogan was supposed to be a play

on IBM’s ‘Think’ slogan

We Try Harder campaign by Avis car rental services

1. Campaign started in 1963 when Avis was second to rental car

leader Hertz

2. The “We try harder.” campaign significantly catapulted Avis’

business. The ad campaign was brilliant. The employees

proudly wore their “We try harder.” buttons.

3. By 1964, Avis car rentals had jumped 28%.

4. Interestingly in 2011, Avis has returned to their “Vision in

Action” roots with a new campaign: “Treat People Like

People.”

As a part of their rebranding and ‘healthy’ positioning KFC has now ditched the 50 year old slogan – It’s finger lickin’ good! New slogan is ‘so good’

Betcha can’t eat just one.By Frito Lays in 1981

Think outside the bun

The tagline is meant to remind us that fast food doesn’t end with hamburgers.

THEY’RE GR-R-REAT

Kellogg's Frosted Flakes is a breakfast cereal introduced by the Kellogg CompanyThey’re Gr-r-reat was used as the tagline

In 2003, Kellogg's launched Tony'sCinnamon Krunchers. The slogan was "They're Gr-r-reat 'Till They're Gone." This cereal was discontinued by Kellogg's in 2007 due to poor sales.

“Beanz Meanz Heinz”

Originally penned in a london

pub in 1967

However, it was dropped in the

1990s amid concern that it drew

attention away from other heinz

products.

In 2009 the slogan was

resurrected

In the 80s, AT&T urged people—

metaphorically—to ‘reach out and touch someone’ with their telephone service.If the same tagline is used today, it could altogether craft a different implication

The Uncola by7up

‘This Bud’s for you’ by Budweiser in 1970s

‘King of beers’ by Budweiser in 1950s

The Budweiser from Budějovice has

been called "The Beer of Kings" since

the 16th century. Adolphus Busch

changed this slogan to "The King of the

Beers

Come alive! You’re in the Pepsi generation

Tastes great! Less fillingBy miller liteWas ranked by advertising age magazine as the 8th-best advertising campaign in history

Australian for Beer

Foster's lager, as we know, is an Australian brand; it is not an Australian beer. It is brewed in different countries

Good to the last drop

Priceless + For Everything else there’s

mastercard by MASTERCARD

This became a viral campaign when people started uploading their own ‘priceless moments’,

What happens in here stays in here was a campaign done by Las Vegas Convention and Visitors Authority after the Only in Vegas campaign - as a measure to promote Las Vegas tourism

I Love New York is both a logo and a song that are the basis of

an advertising campaign and have been used since the mid-1970s to promote tourism in New York City, and later to promote New York State as well.

In 2000, Advertising Age magazine named "A Diamond Is Forever" the best advertising slogan of the twentieth century.

One of the most successful marketing executions of the "Diamonds Are Forever" DeBeers' advertising campaign was a James Bond film, which, in fact, had the same name as the advertising campaign - "Diamonds Are Forever"

In 2006, a rumor started that BMW was dropping the ‘Ultimate Driving Machine’ tag line and was to be represented by the new tag line, “A Company of Ideas”.

For the VOLKSWAGEN beetleCreated by Julian Koenig at the DDB agency in the 1950s

THINK SMALL

Ranked as the best advertising campaign of the twentieth century by ad age

Like a rock by Chevy trucks (1990)

Quality is job one

By Ford in 1979

‘ catch our smile’ By Pacific Southwest Airlines

PSA was also known by its slogan "The World's Friendliest Airline" and for the iconic smile painted on the nose of its airplanes

‘Intel Inside’ logo

One of the best “ingredient” campaign ever seen

L’OREAL in 1967 started the slogan Because

I’m worth it then changed it in mid 2000s to

Because you are worth it and then in to

Because we’re worth it

Federal Express: When it absolutely, positively has to be there overnightdeveloped by Ally & Gargano in 1982

Us Tareyton smokers would rather fight than switch

This slogan was notable in that it was the final slogan used for the Tareyton brand.

You’ve come a long way, baby.

Virginia Slims is brand of cigarette manufactured by Altria Group. The brand was introduced in 1968 and marketed to young professional women using the slogan "You've come a long way, baby."

1996 HBO launched an innovative $60 million television

advertising campaign saying ‘It’s not TV. It’s HBO’ in an effort to draw attention to itself and to strengthen its brand recognition.

The campaign is recognized as one of the best done by a broadcasting channel.

You’re in good hands by Allstate Insurance

Tagline is continued from 1956

Melts in your mouth, not in your hands

M&M is a candy coated chocalate brand belonging to Mars

Mars Inc hired Ted Bates & Co., an advertising firm based out of Chicago, to market the brand and hence, in 1954, came a sprightly campaign, “Melts in your Mouth, not in your Hands”.

The campaign also introduced cartoon characters representing M&Ms, namely Mr. Plain & Mr. Peanut in the same year.

‘The Quicker picker-upper.’ by Bounty paper towels

The few, the proud, the Marines slogan was launched in 1991. The few, the

proud is now synonymic to the US Marines. It makes sense because it is the smallest group of all the armed forces (excluding coast guards) and has one of the toughest initial training.

When it rains, it pours slogan was started by Morton Salt in 1911. And yes it is

continued for the past 100 years !!!!

http://www.duke.edu

http://en.wikipedia.org

http://www.syl.com

http://marketing-case-studies.blogspot.com

http://legendsinadvertising.blogspot.com

http://www.hongkiat.com/blog/77-catchy-and-creative-slogans/

http://www.vintageadbrowser.com

Thank You

References