Building Your Brand Taglines Touch points, and Logos, Product Camp 2015
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Stand For Something Building a Brand: Taglines, Touch points and Logos
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Transcript of Building Your Brand Taglines Touch points, and Logos, Product Camp 2015
StandFor
Something
Building a Brand:Taglines, Touch points and Logos
Branding Balancing Act
Brand = visual (logo) + communication (tagline)
WHY?
StrategyVisual and Verbal
What’s this about a Tagline?
Tagline Image
Tagline Image
Tagline Image
Tagline Image
Tagline Image
Tagline Image
Defining the Brand“THIS IS YOUR SPIN OF THE BUSINESS”
Company’s Mission
Benefits & Features
Qualities
How Are You Seen?
When does a company not share their brand?
When does a company not share their brand?
Business Touch Points
· E-newsletter· Direct mail/send out cards, etc· Blogging· Skype/phone calls· Social media· Speaking/presentations· Personal meetings
· Events· Webinars· White papers· Text messaging· E-signatures & bylines· Business cards
Business Touch Points
· E-newsletter· Direct mail/send out cards, etc· Blogging· Skype/phone calls· Social media· Speaking/presentations· Personal meetings
· Events· Webinars· White papers· Text messaging· E-signatures & bylines· Business cards
The # of touches that results in a sale10+ andwhy it’s important to have your logo and tagline CONSISTENTLY attached to all
Differentiation
Set business from the competition
Gives Personality
Compelling
Why are clients calling
“A carefully built brand is worth more in actual dollars than is all of the tangible assets of a business put together and is what will reap monetary rewards…”
Kathy Kobliski
Known By Symbol
“A carefully built brand is worth more in actual dollars that is all of the tangible assets of a business put together and is what will reap monetary rewards…”
Kathy Kobliski
Known By Color
Know By Color
Known By Letters
Know By Letters
Known By Symbol
America’s Original Jeans
Everything is Beautiful Up Here
Known By Symbol
House of Gucci
Known By Color
Welcome to Cardinal Nation
Small Victories, Large Defeats
Phillies
Every kiss begins with Kay
Every kiss begins with Kay
Let Your Fingers Do The Walking
Let Your Fingers Do The Walking
Together we'll go far
Together we'll go far
Save money. Live better.
Save money. Live better.
Betcha Can’t Eat Just One
Betcha Can’t Eat Just One
Start Now…Brand Yourself!
