Brand Identity & Communication Standards Guide

Brand Identity & Communication Standards Guide

Table of Contents

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Introduction

Brand Manifesto

Marketing Department

Brand Logo

Brand Color Palette

Approved Brand Typefaces

Electronic Mail Signature

Letterhead

Envelope

Business Card

Presentation Template

Web Site

Wearables

Vechicle Standards

Social Media & RSS Feeds

Marketing Material

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4

5

7

17

19

22

23

24

25

26

27

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Introduction The Protegis brand isn’t just a logo, and it is more than colors, advertising and taglines. It’s a symbol of the way we do or business. The name stands for professional, proactive, protection for a world in need of a more secure environment and it comes with our promise of exceptional branded products and services.

The brand is the overall perception of our product and service o�erings by all audiences and the promise of what Protegis o�ers to the world.

To continually strengthen the Protegis brand, we must ensure that the perception is positive and that the promises Protegis makes are ful�lled as we continue to grow and increase our product and service o�erings.

We must communicate our successes to the world through a uni�ed identity. The Protegis brand must be supported by the actions and words of everyone who represent Protegis.

Why the Protegis Brand Matters

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Brand Manifesto The Protegis Manifesto de�nes who we are, what we do, and why it matters.

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PROFESSIONAL EXPERTSCompanies partner with the experts at PROTEGIS for reliable, quality products and services that cover all areas of �re and life safety – to save time, money, frustration and potentially, property and lives.

PROACTIVE SERVICESCompanies count on PROTEGIS for proactive �re and life safety services delivered by a team of ready, responsive and resourceful professionals dedicated to protecting people and property in real-time.

PROTECTION PRODUCTSCompanies rely on the protection PROTEGIS provides with centralized �re and life safety products, services and parts – and the security that comes from working with a longterm partner they can trust.

Marketing DepartmentMarketing is a integral part of a brand’s image. The tone and attitude of copy in all communications sets the brand’s character.

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The marketing department promotes your business and drives sales of its products or services. It provides the necessary research to identify your target customers and other audiences.

Connecting Customers to ProductsThe marketing department implements customer relationship management functions to track and predict what customers want in their products. It connects the customer to the product with hard data as well as emotional, qualitative information that can help product designers di�erentiate your products from those of a competitor. This information also helps marketing promotions by highlighting these di�erences in marketing materials.

Promotions and PRThe marketing department will carry out promotional strategies for products and services, and we may also incorporate promo-tional activities, such as public relations, for the business as a whole. The promotions sta� assists the sales force with sales promotions; o�ers public relations support for product launches, trade shows and other events. Promotion activities range from creating awareness of a product to persuading customers to try and then buy the product.

New Business DevelopmentThe marketing department works closely with sales in generat-ing new business. Employees entice prospects to engage with your company in some way, even if it’s just visiting the website, and then uses incentives to get customers to continue thinking about the product so that the sales team can convince them to buy the product.

We are here for you, and we want to increase your presseance in your area!

Protegis Logo

The stacked logo is the preferred version to be used in the approved two colors whenever possible .

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Protegis Logo Protegis logo details.

A minimum safe area of 2 units must be maintained around the brand logo.

The unit is equal to the x-height of the Logo-type.

The pyramid symbol is to be positioned 1 unit and centered above the Logotype. The size of the pyra-

The stacked logo is the preferred version to be used in the approved two colors whenever possible .

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Protegis Logo

The horizontal logo version is to be used can be used when space dictates a horizontal application.

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The pyramid symbol is to be positioned 3/4 unit to the left of the Logotype. The size of the pyra-

Protegis Logo Protegis logo details.

A minimum safe area of 2 units must be maintained around the brand logo.

X-height equals 1 Unit.

The horizontal logo version is to be used when space dictates a horizontal application.

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Protegis Logo

The logo is to be used in the approved two brand colors whenever possible.

When color limitations exist, it is permissible to use an approved one-color version as shown.

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Protegis Logo

The logo is to be used in the approved two brand colors whenever possible.

When color limitations exist, it is permissible to use an approved one-color version as shown.

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Protegis Logo

The stacked logo version with brand positioning line.

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Professional Proactive Protection

Protegis Logo

The horizontal logo version with brand positioning line.

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Protegis Logo

The pyramid symbol may be used as a design element as long as the entire brand mark appears within the design piece.

Protegis pyramid symbol

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Pattern C

Protegis Patterns

The brand patterns may be used as a design element in any brandapproved color, tint or screen as long as the entire brand mark appears within the design piece.

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Pattern A

Pattern B

ProtegisBrand Patterns

Protegis Patterns

The brand patterns may be used as a design element in any brandapproved color, tint or screen as long as the entire brand mark appears within the design piece.

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Pattern D

Pattern E

Pattern F

ProtegisBrand Patterns

Protegis Color Palette Protegis

Primary Colors

It is permissible to use screens and tints of both Pantone 7687 and Pantone 130 to improve contrast and legibility in certain instances.

The Primary Colors

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Pantone 137C

Pantone 7687 C

#1D428A

R 29G 66B 138

C 100 M 75 Y 0K 25

#F2A900

R 245G 168B 0

C 2.43 M 37.87 Y 100 K 0

80%

70%

60%

50%

40%

30%

20%

10%

90%

80%

70%

60%

50%

40%

30%

20%

10%

90%

80%

70%

60%

50%

40%

30%

20%

10%

90%

80%

70%

60%

50%

40%

30%

20%

10%

90%

These Secondary Colors and their tints and screens may be used in conjunction with the brand Prima-ry Colors for both

Protegis Color Palette Protegis

Secondary Colors

The Secondary Colors

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Pantone 648 C

#002E5D

R 0G 46B 93

C 100M 71 Y 9K 56

Pantone 424

Pantone 292 C

#69B3E7

R 100G 179B 231

C 59M 11Y 0K 0

#717271

R 113G 114 B 113

C 30M 20Y 19K 58

Pantone Black

#00000

R 0G 0B 0

C 75M 68Y 67K 90

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890






Brand Type Fonts Myriad Pro Regular

Myriad Pro Regular Italic

Myriad Pro Semib-old

Myriad Pro Semib-old Italic

Myriad Pro Bold

Myriad Pro Bold Italic

This suggested typeface isavailable in Light, Regular, Semibold, Bold, Italics and various Condensed forms for use in designing communication pieces.







Myriad Pro SemiCondensed

Myriad Pro SemiCondensed



Myriad Pro Bold SemiCondensed

Myriad Pro Bold SemiCondensed

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Brand Type Fonts

This suggested typeface isavailable in Light, Regular, Semibold, Bold, Italics and various Condensed forms for use in designing communication pieces.







Myriad Pro Condensed

Myriad Pro Condensed Italic



Myriad Pro Bold Condensed

Myriad Pro Bold Condensed Italic

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Protegis Electronic Email Signatures Create a Signature in Outlook

Follow these instructions to create a signature for use in a single e-mail message, or for all outgoing messages. Note: it will remain possible to send e-mail messages that do not include the signature.

Create a new Signature:1. Launch Microsoft Outlook and click on New E-mail in the Include Group menu bar.2. With the new, blank, email message open, click Signature from within the Message menu and select Signatures.3. From within the Email Signature tab, click New.4. Enter a name for the signature and click OK.5. In the Edit Signature box, enter your Signature message.

Formatting:1. Select the text, select Calibri for the font. Set the font size to 11-point. Set your name and the Company name to bold.Add a Hyperlink to the Company website:1. Select “Protegis.com”2. Click the Insert Hyperlink icon, type “https://w-www.protegis.com” in the Address

Field and then click OKTo add an image to your Signature1. Place your cursor where you’d like the image to appear and click on the Picture icon.2. Browse to select the image and click OK.

Picture IconAdd a Hyperlink to the Signature

This electronic message is intended for transmission by Protegis to authorized persons only. It may contain information that is con�dential, privileged, proprietary or subject to other con�dentiality protections. It is not intended for transmission to, or receipt by, any unauthorized persons. If you are not authorized to receive this message, you may not review, copy, forward or otherwise distribute this message. If you have received this message in error, please notify the sender by reply e-mail and delete it from your system.

Your email signature is a great opportunity to share information in a non-intrusive way. Your signature should be professional and informative, but not overwhelming.

Email Signature Policy & ProcedureWe have implemented a company wide email signature. This signature will be a company format that will not be changed in any way. This policy and procedure will guide you through the process of setting this up on your computer and mobile devices.

Available for download fromProtegis.com/EmployeeResources

Letterhead

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To assist with maintaining a consistent brand image, a Letterhead template is available for purchase from Protegis.com/EmployeeResources and click on Protegis Store.


1812 Cargo Court | Louisville, KY 40299 | | Protegis.com

Business #10 Envelope

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1812 Cargo CourtLouisville, KY 40299

To assist with maintaining a consistent brand image, a envelope template is available for purchase from Protegis.com/EmployeeResources and click on Protegis Store.

Business Card

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To assist with maintaining a consistent brand image, a business card template is available for purchase from Protegis.com/EmployeeResources and click on Protegis Store.

AddressCity, ST 99999

999.999.9999 Fax 999.999.9999 Mobile999.999.9999 TF

Protegis.com

First Last Name, CET Title


Protegis Website

Think of the Protegisweb site as our store front — our home o�ce. The internet will play a major role in our branding. We have included information on our website that will allow our customers to �nd all the details they need about Protegis Fire & Safety.

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Protegis Apparel

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O�ce Attire

The Work Uniform will be developed with logo formats to display the company logo prominently.

Uniform Attire

Protegis Vehicles

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To assist with maintaining a consistent brand image, all vechicles will be white with consitent branding.

Protegis Social Media & RSS Feeds

Social Media Marketing Strategy

• Engage the audience in two-way conversa-tions• Recruit advocates• Share important announcements• Gain awareness for a bene�t or program• Drive tra�c to a website

Social media is a great marketing tool and we need you to help with the overall marketing strategy.

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� � � � � � � �1. Like the Facebook page at https://www.facebook.com/ProtegisFire/. (Facebook pages Protegis Fire & Safety and Protegis, LLC will be merging soon.)2. If you had ISA or ABCO listed as your employer on Facebook it should automatically change to Protegis Fire & Safety. If it doesn’t autocorrect in your pro�le you can manually input it.

� � � � � � � �1. Go to https://www.linkedin.com/company/35659071/ and “Follow” the page.2. Go back to your pro�le and under “Experience” click the pencil symbol next to your job to edit your position. Remove ISA, ABCO, Trico or Superior as your company and replace it with “Protegis Fire & Safety”.3. Make a post on the front page of LinkedIn at LinkedIn.com announcing the name change to your followers, “New name. Same great company. Follow Protegis Fire & Safety at https://www.linkedin.com/company/35659071/ and visit https://www.Protegis.com for more on our company.”

� � � � � � �Follow Protegis Fire & Safety a.k.a. @ProtegisFire at https://twitter.com/ProtegisFire

� � � � � � � � Follow Protegis Fire & Safety a.k.a. @ProtegisFire at https://www.instagram.com/protegis�re/

�� Follow our YouTube channel at http://www.youtube.com/c/ProtegisFireSafety

Brand Identity & Communication Standards Guide · The Protegis brand isn’t just a logo, and it is...

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