brand foundation and identity guidelines

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Table of Contents

AN INTRODUCTION TO BRAND 2Understanding Brand 2

The Brand Foundation 4

Brand Strategy 6

What Our Brand Is — and Isn’t 8

THE ENVERA BRAND FOUNDATION 10Our Name 10

Our Brand Position 12

The Envera Experience 14

What We Do 16

Out Platform 18

Our Brand Values 20

Our Brand Personality 21

Our Tagline 22

BRAND IDENTITY GUIDELINES 24Primary Brandmark 24

Color Palette 28

Typefaces 30

Identity Suite 32

Notes 36

Become what’s possible.

3Become what’s possible.2 © 2016 Envera Health

The Envera Health brand is our unique claim of distinction and promise — and how that promise is communicated and experienced. It is a message, whether spoken, written, seen or implied that tells a prospect what we stand for and why they should put trust in us.

AN INTRODUCTION TO BRAND

Understanding Brand

The Envera brand is not what we say it is,

but what others say after we’ve left the room.

In other words, it’s our reputation, formed in the

minds and hearts of all who interact with us.

We’re being evaluated on everything we do —

from the relationships we build, to the messages

we communicate, to the integrity of the services

we provide. While we cannot completely control

our brand, we must go to great lengths to guide,

enhance and protect it.

This guide is intended to make our communications

clearer, easier to create, more impactful, and,

above all, clearly recognizable. The more unified we

are in our communications, the more we reinforce

our brand, ensuring greater success in recruiting,

attracting investors, engaging partners and forging

relationships — in short, at having a real and lasting

impact on the healthcare community we serve.

Questions? Please contact:

Erinne Dyer

Chief Marketing Officer

[email protected]

(704) 774-7423


The Envera brand foundation is a framework of practical definitions that clearly define our attributes, values and brand behaviors. It outlines how we apply our values and competencies to consistently create rewarding experiences for our community.


The Brand Foundation

Our brand foundation is designed to provide uniformity in the way we interface with our select audiences

and as a practical guide that demonstrates how to support our brand through words and actions. It is a

fundamental element of our strategic infrastructure.

Components of the Brand Foundation• Brand Name

• Brand Position

• Brand Values

• Brand Promise (Value Proposition)

• Brand Personality

• Brand Vision


Our brand strategy starts with each of us understanding what makes the Envera experience unique and rewarding for our clients.


Brand Strategy

At the core of our brand strategy lives the unique needs of our

clients, and our commitment to them through our brand values

and brand promise. These components represent who we are as

a competitive brand, summed up in our brand position.

Our brand strategy drives the markets we pursue, the services

we offer and the people we employ. It shapes how and where

we communicate and connect with our audiences so that each

interaction is meaningful.

While many of the brand strategy components defined here are

intended for internal reference, we translate this messaging for

our external audiences by engaging people through our various

touchpoints, including personal interactions, services, campaigns

and events.

OUR BRANDWho we are and

how we are perceived

OUR BRAND STRATEGYManaging our brand

to build the reputation we want



What Our Brand Is — and Isn’t

Our brand is not a logo or “look & feel”There’s no doubt that a well-

designed identity is essential to

building strong brand visibility.

However, a logo applied

consistently on everything our

organization produces does not

make a brand. The company

behind the logo does. The

Envera brand is an authentic

representation of who we are and

what we believe in.

Our brand must be an inside-out initiativeMany companies focus their

branding efforts on external

communications — a common

function of marketing. Successful

brands foster a culture where

employees — the most influential

brand ambassadors — believe

in, celebrate and are passionate

about delivering the brand

promise, and have the tools to

deliver it.

Our brand is a living entityOur brand will grow and become

stronger with time, discipline and

attention. It is never “complete”

but rather, needs to be constantly

nurtured, strengthened and

protected.

Our brand cannot be controlledThe Envera brand is created in

the mind of the individual, and

defined by the summation of all

the experiences and interactions

they have with us.

Our brand is more than a promiseIt’s one thing to make a promise,

and quite another to deliver on

it. The strongest brands deliver

on the promises made to their

stakeholders, at each and every

interaction.


THE ENVERA BRAND FOUNDATION

Our Name

Our name,“Envera,” is based on the Latin term

“in truth.”

And the truth is that better engagement in health is possible.

We believe we must be authentic to ourselves and to one another

in order to deliver a better patient experience.

By finding truth in information, we embrace accountability

and help our partners become what’s possible, together.


Envera helps healthcare providers find where

possibility and reality meet

Envera is an Engagement Optimization Partner that empowers

healthcare providers to deliver their best patient care

by achieving balance in both clinical and financial performance.

Our brand position represents the heart of the Envera brand and why we exist. It describes the

business we’re in, our philosophy, and what sets us apart from the competition. It captures

exactly what we want to be in the hearts and minds of those who trust and depend on us as

their engagement optimization partner. Most important, it drives every decision we make,

and helps shape our audiences’ perceptions.


Our Brand Position



The Envera Experience

We believe that better patient care is possible and those that deliver the best care will be the most successful. Success will be achieved through our unique, three-step approach:

Speak Truth

We collaboratively identify

concerns, acknowledge your

truths and define possibilities.

Drive Insight

We transform

inactive data into

actionable intelligence.

Simplify Delivery

We simplify the care

delivery process to drive superior

patient and provider experience.

Assessment Leverage proprietary analytics & experience Design, implement & operate



What We Do

The Envera Engagement Optimization Platform combines expertise, managed services, technology, and infrastructure that enables our partners to achieve their clinical, financial and growth objectives.

Engagement Optimization Platform

ConnectedServices

Choreographed Care

Customized Growth Solutions

• Enable informed communications

• Gather data & share information across disparate settings

• Drive actionable insights

• Create personalized care pathways

• Coordinate care across continuum

• Ensure desired care is being delivered

• Make every interaction count

• Create affinity with healthcare consumers

• Engage the best partners

Right information,

right person, right place,

right time

Deliver personalized

experiences that

improve care

Optimize fee-for-service,

build core capabilities to succeed

in alternative payment models

1918 © 2016 Envera Health

ENVERA SOLUTIONS

GROWTHSolutions

COMMERCIAL PAYERValue-Based Care

EMPLOYERPrograms

DATA SERVICES

CMSValue-Based Care

GROWTHSolutions

Market Strategy

Value to Volume Programs

Clincially Integrated Networks

Physician Engagement

Direct to Employer Models

EMPLOYERPrograms

Employee Wellness

Condition Management

Care Coordination

Incentive Management

COMMERCIAL PAYER Value-Based Care

Value-Based Contracting

Chronic Care Management

Transitions of Care

CMS Value-Based Care

ACO Management

Annual Wellness Visits


Bundled Payments

Transitions of Care

Readmission Management

DATA Solutions

Aggregation

Transformation

Analytics

Information Sharing

Engagement OptimizationPlatform

ENVERA SOLUTIONS

GROWTHSolutions

COMMERCIAL PAYERValue-Based Care

EMPLOYERPrograms

DATA SERVICES

CMSValue-Based Care

GROWTHSolutions

Market Strategy

Value to Volume Programs

Clincially Integrated Networks

Physician Engagement

Direct to Employer Models

EMPLOYERPrograms

Employee Wellness

Condition Management

Care Coordination

Incentive Management

COMMERCIAL PAYER Value-Based Care

Value-Based Contracting


Transitions of Care

CMS Value-Based Care

ACO Management

Annual Wellness Visits


Bundled Payments

Transitions of Care

Readmission Management

DATA Solutions

Aggregation

Transformation

Analytics

Information Sharing

Engagement OptimizationPlatform


Our Platform OUR SOLUTIONS

ENGAGEMENT CENTER | CARE MANAGEMENT RESOURCES | PHYSICIAN SCHEDULING SERVICES

REMOTE PATIENT MONITORING | HEALTH INFORMATION EXCHANGE | ANALYTICS & REPORTING | DECISION SUPPORT

ENVERA CAPABILITIES: INTEGRATED, COMPREHENSIVE TECHNOLOGY & SERVICES

Platform

ENGAGEMENT CENTER | CARE MANAGEMENT RESOURCES | PHYSICIAN SCHEDULING SERVICES

REMOTE PATIENT MONITORING | HEALTH INFORMATION EXCHANGE | ANALYTICS & REPORTING | DECISION SUPPORT

ENVERA CAPABILITIES: INTEGRATED, COMPREHENSIVE TECHNOLOGY & SERVICES

Platform

INTEGRATED, COMPREHENSIVE TECHNOLOGY & SERVICES

OUR CAPABILITIES


Brand values are the code by which the Envera brand lives. They act as a benchmark to measure

behaviors and performance. These can build an emotional connection with staff, clients, prospects

and external audiences, and influence how stakeholders perceive and interact with us.


Our Brand Values

truth collaboration performance

humanity accountability joy

Two elements affect an individual’s relationship with the Envera brand. First is the relationship

between the brand-as-person and the client, analogous to the relationship between two people.

Second is the brand personality, or the type of person our brand represents. Our brand personality

provides depth, feelings and liking to the relationship, and serves as an effective way to achieve

differentiation. These traits inform brand behavior through both prepared communication and those

who represent the brand - the Envera people.


Our Brand Personality

authentic courageous innovative

principled empathetic entrepreneurial


Our tagline, “Become what’s possible,” is an aspirational message

that summarizes our empowerment of health care systems and

providers to deliver their best patient care by achieving balance in

both clinical and financial performance. By sharing their unique

vision, we’re positioned to provide the guidance and resources they

rely on most for success.

As an extension of the Envera brand, our tagline says something essential about who we are,

how we’re different, and why the world should care. It expresses an enduring idea that reveals

the heart of our brand message and illustrates the value of doing business with us. Ultimately,

think of our tagline as a final point that wraps up our 30-second elevator pitch.


Our Tagline




Our brand identity is the outward expression of Envera Health. It uniquely and distinctively sets us apart. The logo, or brandmark, is the primary element of that identity; however, other elements play an important role in establishing our visual style, including typography, color palette, photography and graphic styles.

BRAND IDENTITY GUIDELINES

Primary Brandmark

Our Primary BrandmarkThe Envera brandmark is simple, minimal, crisp and clear.

The striped treatment or “horizon line” throughout reflects the

concept of balance. It is bold, confident, and integrates elegantly

into our brand messaging.

1”

Minimum Size The minimum size that the brandmark should be reproduced

is 1” diameter.



Primary Brandmark

Surround SpaceAn area of clear space must be maintained on all sides of the logo to preserve

legibility. To help in implementing this rule, we have constructed a framework for

clear space based on the height of the Envera logo. The only permissible deviation

from a plain tonal area around the logo is where it appears in an overall photograph

or illustration.

1x

1x

Ensuring Contrast Against BackgroundsThe primary (full-color) brandmark may be used against light or dark background colors or

photography that allows sufficient contrast and does not jeopardize the integrity and visibility of

the logo.

For materials that support only one spot color, or in instances where the full color logo isn’t

legible against a background color or photograph, a white logo placed on a contrasting solid

color background may be used.


Color provides a strong foundation on which to build the Envera brand. Used effectively, color can be a primary means of communication. Our color palette incorporates the primary and secondary colors of our brand guidelines.


Color Palette

Primary Color Palette

Secondary Color Palette

FIRERGB: 240,114,67CMYK: 1,69,80,0HEX: #f07243Pantone 158 U

MIDNIGHTRGB: 46,55,57CMYK: 75,62,60,54HEX: #2e3739Pantone 5463 U

SUNSETRGB: 255,147,0CMYK: 0,51,100,0HEX: #ff9300Pantone 130 U

STORMRGB: 99,118,120CMYK: 64,44,46,12HEX: #637678Pantone 5487 U

MINERALRGB: 110,207,203CMYK: 53,0,25,0HEX: #6ecfcbPantone 7471 U

SANDSTONERGB: 234,226,201CMYK: 8,8,22,0HEX: #eae2c9Pantone 7527 U

OCEANRGB: 9,105,115CMYK: 89,44,47,17HEX: #096973Pantone 322 U

SKYRGB: 163,202,207CMYK: 36,8,17,0HEX: #a3cacfPantone 5503 U

Primary colors are those used consistently

across communications and synonymous with

the Envera brand identity.

Secondary colors complement the

primary colors and bring visual depth to

communications in-line with the brand’s

personality. Secondary colors are intended

for use across communications to highlight

headings, aid navigation, and include in

charts and presentations.

20% darker

80% tint

60% tint

20% darker

80% tint

60% tint

20% darker

80% tint

60% tint

20% darker

80% tint

60% tint

20% darker

80% tint

60% tint



Color Palette BRAND IDENTITY GUIDELINES

Typefaces

Typefaces are much more than font character styles. Used consistently, they can in themselves become images or symbols for our brand. Our two main typefaces are Solex and Brown.

BrownThe Brown type family was developed by Aurele

Sack and published by Lineto. This is a clean,

geometric type family offering clear legibility

and a flexible range of weights. This typeface is

simultaneously serious and playful and reflects

Envera’s entrepreneurial culture.

Brown Light Italic

Brown Regular

Brown Regular Italic

Brown Bold

SolexThe Solex type family is a sans-serif type used

for bold, sophisticated headlines. An industrial,

minimal font family designed by Zuzana Licko

and published by Emigre, Solex is ideal for use in

clear, confident typesetting, and reflects Envera’s

attributes of a direct, trustworthy brand.

Solex RegularSolex MediumSolex BoldSolex Black


The primary identity suite uses our Sandstone color from the primary palette, which is both elegant and personable. The envelope is playful in that the Fire palette on the interior liner offers surprise and delight, while maintaining its understated tone.

Our paper choice is always matte or uncoated, which is both modern and refined. Glossy paper should be avoided. The ideal printing method is offset.


Identity Suite AEnvera Health1329 East Cary StreetSuite 201Richmond, VA 23219

February 1, 2016

Mr. John Smith

123 Main Street

Suite 321

City, State, 12345

Dear Mr. Smith,

Envera Health RPM’s MobileCare Monitor™ is a care management solution

providing unique real-time, continuous, integrated health and patient safety

solutions for patients managing chronic conditions and other at-risk individuals.

The system provides at-a-glance wellness indicators and proactive,

exceptions-based status and alerts to help care managers quickly attend to or

avert a crisis. The MobileCare Monitor’s advanced, easy-to-use, low-cost and

scalable solution is highly personalized to each monitored individual’s health and

wellness needs and goals. Safety support is built in to provide location and activity

in real-time including fall or impact detection. The system is installed in hospitals,

rehabilitation centers, senior

living communities and in private homes; spanning the full care continuum.






avert a crisis.

Sincerely,

The Envera Team

Dan NeuwirthChief Executive O�cer

1329 East Cary StreetSuite 201Richmond, VA 23219

[email protected] 804.476.2668 x701C 804.837.8537

enverahealth.com

Envera Health1329 East Cary StreetSuite 201Richmond, VA 23219



For targeted or specialized print materials (e.g. to communicate to one line of business, or one area of the company), the secondary identity suite may be used. This combination is bold and distinctive.

Our paper choice is always matte or uncoated, which is both modern and refined. Glossy paper should be avoided. The ideal printing method is offset.


Identity Suite BEnvera Health1329 East Cary StreetSuite 201Richmond, VA 23219

February 1, 2016

Mr. John Smith

123 Main Street

Suite 321

City, State, 12345

Dear Mr. Smith,






avert a crisis. The MobileCare Monitor’s advanced, easy-to-use, low-cost and

scalable solution is highly personalized to each monitored individual’s health and

wellness needs and goals. Safety support is built in to provide location and activity

in real-time including fall or impact detection. The system is installed in hospitals,

rehabilitation centers, senior

living communities and in private homes; spanning the full care continuum.






avert a crisis.

Sincerely,

The Envera Team

Dan NeuwirthChief Executive O�cer

1329 East Cary StreetSuite 201Richmond, VA 23219

[email protected] 804.476.2668 x701C 804.837.8537

enverahealth.com

Envera Health1329 East Cary StreetSuite 201Richmond, VA 23219




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