FitFlop Case Study: Building an Employer Brand – it’s easy, isn’t it?

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FITFLOP Building an employer brand. It’s easy, isn’t it? Sian Smith – Resourcing & Talent Manager, FitFlop [email protected] https://www.linkedin.com/in/siansmithtalentmanager

Transcript of FitFlop Case Study: Building an Employer Brand – it’s easy, isn’t it?

Page 1: FitFlop Case Study: Building an Employer Brand – it’s easy, isn’t it?

FITFLOPBuilding an employer brand. It’s easy, isn’t it?

Sian Smith – Resourcing & Talent Manager, [email protected] https://www.linkedin.com/in/siansmithtalentmanager

mailto:[email protected]
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WHAT IS AN EMPLOYER BRAND?‘An employer brand is not what YOU say it is, it’s what THEY say it is’

‘It’s what someone says about you when you leave the room’

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GROWATTRACTBELIEVE.

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SO WHAT ARE WE DOING?

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YOUR CAREERS SITE IS YOUR SHOP WINDOW

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LINKEDIN

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LEVERAGING OUREMPLOYEES

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WELLBEING

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OPEN EVENINGS & EVENTS

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GLASSDOOR

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HOW DO WE KNOW IT’S WORKING?

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TOP TIPS

Know who you areHave a strategyLeverage your employees and partners Build the momentum and keep it consistentTrack your progress – so what?

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TIME TO GROW…

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