Brand Management Project

Post on 08-Dec-2014

2.782 views 1 download

Tags:

description

As a part of our Brand Management class, we were asked to come up with a product concept and devise a brand marketing strategy. We came up with an online wholesale market place, which allows users to get the wholesale prices on products and get them delivered at their doorstep.

Transcript of Brand Management Project

Presented by:Ann, JJ, Ketan, Lyndsay, Yogi

The Dream We Want to Fulfill

Remember your last enjoyable trip to get inexpensive

stuff?

Who Else is Out There

Stocking and Saving

Who Else is Out There

Small Packaged Products with Bulk Price

who out there is helping? or not...

who out there is helping? or not...

Shipping and Handling Fees

what you really need

Timelessness

Timeliness

what you really need

Timelessness

what you really need

Timelessness

Timeliness

what you really need

Timeliness

Our Target

Needs we want to look out for...

Routine Monthly Purchases

Needs we want to look out for...

Online Bargains

Needs we want to look out for...

Shopping on a Budget

is there a gap?

The Gap in City Shopping

What’s our solution

What do We do

Where Do We Get The Stuff From?

Where we are going first

Product Delivery

Product Delivery

•Delivery time: 2 times per week

•Shipping fee: $25 or more for free shipping

•Split Products

What We Want to Achieve

what’s our plan

Year 1Year II

Year III

what’s the key message

How The Messages are Delivered

How The Messages are Delivered

How The Messages are Delivered

it’s not over

it’s not over

Who owns eZBulk

What’s the future

Thank You