Blog Post Optimization - Content Governance

@SlingshotSEO | www.SlingshotSEO.com

ContentGovernance

CONTENT GOVERNANCE

WHAT IS CONTENT

Governance?

CONTENT GOVERNANCE

“Content governance is the day-to-day detailed management of content delivery and style. The tools involved in content governance can and may include content workflows, editorial guidelines, style guides, editorial management boards, web content committees, publishing calendars, etc.”

- @ahaval

CONTENT GOVERNANCE

“Content governance is the management of content style. It includes editorial guidelines and style guides.”

- @SlingshotSEO

OverallOUR

Governance is Pretty Liberal

CONTENT GOVERNANCEGoals

1. Foster consistency, not uniformity

2. Create principles, not rules

3. Enhance the Slingshot SEO brand

4. Minimize risk exposure

CONTENT GOVERNANCEEditorial Guidelines

1. Internal & External Privacy

2. Data & Information Security

3. Brand Integrity

4. Creative Commons & Attribution

5. The “Grey Area”

Internal & External

Privacy

CONTENT GOVERNANCEInternal Privacy

• Names, SM Accts, Phone Numbers, Addresses, etc.

• Names, Phone Numbers, Addresses, etc.

External Privacy

Data & Information

Security

CONTENT GOVERNANCEData & Information Security

1. Client Metrics, Tools Used, etc.

2. Client Processes

3. Internal & External Proprietary Information

Integrity

Does YOURContent

Align with. . ?

CONTENT GOVERNANCEBrand Integrity

» Purpose

» Mission

» Vision

The GrayArea

CONTENT GOVERNANCEThe Gray Area

• You can smell the gray. . .

• Religion & Politics

• Anything that can be construed as offensive

• Anything that is or appears to be illegal

The DO NOT ENTER Zone

Creative Commons &

Attribution

CONTENT GOVERNANCECreative Commons

CONTENT GOVERNANCEFair Use

Fair use is a limitation and exception to the exclusive right granted by copyright law to the author of a creative work.

• criticism• comment • news reporting

• teaching • scholarship• research

Give Credit WhereCredit is DueAttribution

CONTENT GOVERNANCEAttribution

CONTENT GOVERNANCEStyle Guide

1. 1st Person

2. Acronyms

3. Anchor Text

4. One Space or Two?

5. Numbers

6. Ordered and Unordered Lists

1st PersonNo One CaresAbout YOU!

Acronyms“Always” Spell it Out (ASO) FIRST

Anchor TextNouns NOT Verbs

One Space or Two?

One Space After a Period. . . PERIOD!

NumbersOne to Nine

10, 11. . . 1NF1N1TY

Ordered & Unordered Lists

Use Them!

CongratulationsLET THE GAMES BEGIN!

YOU ARE NOW OFFICIALBRAND CORRESPONDENTS

Blog Post Optimization - Content Governance

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Transcript of Blog Post Optimization - Content Governance

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