Blog optimization adding google+ author tag
-
Upload
andrea-berberich -
Category
Technology
-
view
954 -
download
3
description
Transcript of Blog optimization adding google+ author tag
1
Blog Optimization - Author Tag
SEO/SEM & Search – Web Presence Optimization
Andrea Berberich
http://seosemadvice.com
What are Author Tags?
In blended search results author photos appear next to search results
Google Plus (Google+)By connecting your Google+ account to your blog you qualify for your photo, and other links to appear in blended search results.
Benefits of Author Tags• Author Tags add authority
• Create more clickable space
• Attract the eye for great click through rate (CTR)
The following example shows a book author with 124 people following him in his Google+ circles, which may increase rankings.
http://seosemadvice.com 2
Why adding an Author Tag?
There are many reasons anybody who has a website and/or blog should add an Author Tag, here are a few to consider:
It improves SEO = Search Engine Optimization; i.e. Web Presence Optimization
Broadens company branding and/or personal branding
Enthusiasts will be able to find you i.e. Google+ 1s and will be able to follow you
Having an Author Tag (rel “author”) improve the look and feel of the search results within the search engines results page (SERP)
Author Tag can be part of the structured data (schema.org) that all search engines agree to adapt and accept
Broaden your companies and/or your personal “Digital Footprint”
Differentiate a real Author from a unreal Author (spammer)
Great explanation by Matt Cutts: http://www.searchenginejournal.com/what-is-the-future-of-the-relauthor-tag/64412/
http://seosemadvice.com 3
Creating a Google+ AccountSteps for linking a Google+ account to your company email
GmailIf you don’t have a Gmail account then create a free account. This will be your basic login for multiple Google Apps.
Google PlusOnce logged in with Gmail add the Google+ app by clicking on +You (your name) at the top left of the browser window.
Company Email AddressUse your company email and follow the instructions on the next page. This will create a Google Plus connection with your company domain. That’s all you need to do.
Note: You can have multiple email accounts associated with your Google+ account
http://seosemadvice.com 4
Examples of Google+ on SERPs
TechTargetA single TechTarget blog author ranks on 100’s of keywords because they have created articles for 100’s of topics.
http://seosemadvice.com
Searchenignewatch.comA single Searchenginewatch blog author ranks as high due to the Google+ account and lots of followers
5
Sign in to Google Gmail
Sign in to your accountClick the +You link to setup Google+
http://seosemadvice.com 6
Create a Google+ Account
Step through the process to setup your Google+ profile
http://seosemadvice.com 7
Create a Google+ Account con’t
Step through the Add People process. Click Continue to skip this step.
http://seosemadvice.com 8
Create a Google+ Account con’t
Setup your profile and click Finish.
http://seosemadvice.com 9
Create a Google+ Account con’t
Click Continue to Google+. You decide what information to make Public.
http://seosemadvice.com 10
Adding the Author Tag
Follow Steps in Option 1 for linking a Google+ account to your email
Search Google for “Google authorship option 1”Click on the 1st result and scroll down the page and click on Option 1: Link your content to your Google+ profile using a verified email address.
Click the Authorship link as shownto add [email protected], whileyou are still logged in to Google+
http://seosemadvice.com 11
Connect Email to your Google+ Account
Add your company email address and click Signup for Authorship. This will create a connection to our company blog.
http://seosemadvice.com 12
Validate the Google+ Account
Steps to validate linking of Google+ account is you check your email
You will see this message: An email has been sent to [email protected] upload a profile photo with a recognizable headshot.
Check your email for the following email and click the Verify link.
http://seosemadvice.com 13
Check Your Digital Footprint
Your Google+ profile will appear in search results. Samples below show you how powerful this association
can be for your blog and/or your company Within a few days your Google+ profile will begin to appear next to all of your blog articles in search
results.
The Google+ profile can also be shown in your blog.
Google+ on search engine results page (SERP)
http://seosemadvice.com 14
http://seosemadvice.com 15
Thank you!
http://seosemadvice.comAndrea Berberich