Blog Post Optimization - Content Governance
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Transcript of Blog Post Optimization - Content Governance
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ContentGovernance
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CONTENT GOVERNANCE
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WHAT IS CONTENT
Governance?
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CONTENT GOVERNANCE
“Content governance is the day-to-day detailed management of content delivery and style. The tools involved in content governance can and may include content workflows, editorial guidelines, style guides, editorial management boards, web content committees, publishing calendars, etc.”
- @ahaval
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CONTENT GOVERNANCE
“Content governance is the management of content style. It includes editorial guidelines and style guides.”
- @SlingshotSEO
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OverallOUR
Governance is Pretty Liberal
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CONTENT GOVERNANCEGoals
1. Foster consistency, not uniformity
2. Create principles, not rules
3. Enhance the Slingshot SEO brand
4. Minimize risk exposure
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CONTENT GOVERNANCEEditorial Guidelines
1. Internal & External Privacy
2. Data & Information Security
3. Brand Integrity
4. Creative Commons & Attribution
5. The “Grey Area”
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Internal & External
Privacy
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CONTENT GOVERNANCEInternal Privacy
• Names, SM Accts, Phone Numbers, Addresses, etc.
• Names, Phone Numbers, Addresses, etc.
External Privacy
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Data & Information
Security
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CONTENT GOVERNANCEData & Information Security
1. Client Metrics, Tools Used, etc.
2. Client Processes
3. Internal & External Proprietary Information
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Brand
Integrity
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Does YOURContent
Align with. . ?
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CONTENT GOVERNANCEBrand Integrity
» Purpose
» Mission
» Vision
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The GrayArea
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CONTENT GOVERNANCEThe Gray Area
• You can smell the gray. . .
• Religion & Politics
• Anything that can be construed as offensive
• Anything that is or appears to be illegal
The DO NOT ENTER Zone
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Creative Commons &
Attribution
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CONTENT GOVERNANCECreative Commons
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CONTENT GOVERNANCECreative Commons
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CONTENT GOVERNANCEFair Use
Fair use is a limitation and exception to the exclusive right granted by copyright law to the author of a creative work.
• criticism• comment • news reporting
• teaching • scholarship• research
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Give Credit WhereCredit is DueAttribution
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CONTENT GOVERNANCEAttribution
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CONTENT GOVERNANCEStyle Guide
1. 1st Person
2. Acronyms
3. Anchor Text
4. One Space or Two?
5. Numbers
6. Ordered and Unordered Lists
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1st PersonNo One CaresAbout YOU!
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Acronyms“Always” Spell it Out (ASO) FIRST
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Anchor TextNouns NOT Verbs
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One Space or Two?
One Space After a Period. . . PERIOD!
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NumbersOne to Nine
10, 11. . . 1NF1N1TY
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Ordered & Unordered Lists
Use Them!
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CongratulationsLET THE GAMES BEGIN!
YOU ARE NOW OFFICIALBRAND CORRESPONDENTS