Blog Post Optimization - Content Governance

@SlingshotSEO | www.SlingshotSEO.com

ContentGovernance


CONTENT GOVERNANCE


WHAT IS CONTENT

Governance?


CONTENT GOVERNANCE

“Content governance is the day-to-day detailed management of content delivery and style. The tools involved in content governance can and may include content workflows, editorial guidelines, style guides, editorial management boards, web content committees, publishing calendars, etc.”

- @ahaval


CONTENT GOVERNANCE

“Content governance is the management of content style. It includes editorial guidelines and style guides.”

- @SlingshotSEO


OverallOUR

Governance is Pretty Liberal


CONTENT GOVERNANCEGoals

1. Foster consistency, not uniformity

2. Create principles, not rules

3. Enhance the Slingshot SEO brand

4. Minimize risk exposure


CONTENT GOVERNANCEEditorial Guidelines

1. Internal & External Privacy

2. Data & Information Security

3. Brand Integrity

4. Creative Commons & Attribution

5. The “Grey Area”


Internal & External

Privacy


CONTENT GOVERNANCEInternal Privacy

• Names, SM Accts, Phone Numbers, Addresses, etc.

• Names, Phone Numbers, Addresses, etc.

External Privacy


Data & Information

Security


CONTENT GOVERNANCEData & Information Security

1. Client Metrics, Tools Used, etc.

2. Client Processes

3. Internal & External Proprietary Information


Brand

Integrity


Does YOURContent

Align with. . ?


CONTENT GOVERNANCEBrand Integrity

» Purpose

» Mission

» Vision


The GrayArea


CONTENT GOVERNANCEThe Gray Area

• You can smell the gray. . .

• Religion & Politics

• Anything that can be construed as offensive

• Anything that is or appears to be illegal

The DO NOT ENTER Zone


Creative Commons &

Attribution


CONTENT GOVERNANCECreative Commons


CONTENT GOVERNANCEFair Use

Fair use is a limitation and exception to the exclusive right granted by copyright law to the author of a creative work.

• criticism• comment • news reporting

• teaching • scholarship• research


Give Credit WhereCredit is DueAttribution


CONTENT GOVERNANCEAttribution


CONTENT GOVERNANCEStyle Guide

1. 1st Person

2. Acronyms

3. Anchor Text

4. One Space or Two?

5. Numbers

6. Ordered and Unordered Lists


1st PersonNo One CaresAbout YOU!


Acronyms“Always” Spell it Out (ASO) FIRST


Anchor TextNouns NOT Verbs


One Space or Two?

One Space After a Period. . . PERIOD!


NumbersOne to Nine

10, 11. . . 1NF1N1TY


Ordered & Unordered Lists

Use Them!


CongratulationsLET THE GAMES BEGIN!

YOU ARE NOW OFFICIALBRAND CORRESPONDENTS

Blog Post Optimization - Content Governance

Technology

Transcript of Blog Post Optimization - Content Governance