Reinventing Bisleri

By Milestone

Subhadip DasSubrojyoti Dey

Chandrima DasguptaPoulami Banerjee

• Founded Signor Felice Bisleri 1965

• Headquarters Mumbai, India

• Key people Mr. Ramesh J. Chauhan . (Chairman )

• Products Water Beverage

• Parent Parle Agro

• Website http://www.bisleri.com

Introduction

Bisleri’s Strategy

• Launched ad campaign.• Launched 1.2 liters pack.• Profit to spend on advertising

and marketing.• Launched 300ml cup and

hexagonal flat-sleeved bottles.

• Bisleri’s 1.2 liters unconventional pack.

• BIS cancels bisleri’s license.• Bisleri dominates the market.• Entering international market with

proper strategy and planning.

Will Bisleri achieve its ambitious Targets

Market segmentation in branded water

•Premium

•Popular

•Bulk

How the industry is shaping

• Water borne diseases.• Retail market and Institutional

market.• From uppermost echelons to

commonplace commodity.

• Coca-Cola and PepsiCo Entered Packaged water market.

• People are becoming more hygiene conscious.

• Packaged water industry growing at a fast rate.(25% P.A)

Water Wars v/s Cola Wars

Bisleri’s current position

Thank You