Post on 15-Jan-2015
description
Better Engaging Your Visitors for More Money
Tri-state Agritourism Conference
March 22, 2011
@BeckyMcCray
Local movement
Strong rural economy
Mobile and location-based social networks
Wildlife
Trends in our favor in 2011
Guests will pay more to do good
RENEWAL
EXPERIENCE
ASSET
COMMODITY
Bottineau PRIDE = Renewal
Ice Cream Parlor = Experience
Ice Cream = Asset
Fluid Milk = Commodity
Photos source: Pride Dairy Facebook Page.
Renewal• Connect with your cause• Explain the purpose• Tell stories in audio and video
Experience• Blog guests’ stories• Post their photos, videos• Build relationships
Asset• List of amenities• Social network activity
Commodity• Basic website• Social network accounts
Use Social Media to Build Engagement
Know
Like
Trust
Buy
Refer
Layering
Status updates Created content Sharing
Layers of content
Frog Hollow Farm
Doing good sells better at premium prices
Layering tells the story
Online tools are made for layering
If you want to succeed.
Being friendly and responding to people comes naturally in small towns.
Eating together is a small town mainstay.
Being honest is a requirement in small towns.
Watching out for each other is common in small towns.
How to act like a small town business
If you want to succeed.How to act like a small town business
Valuing neighbors is small town.
Getting involved, and leading, is a small town way of life.
Contributing means giving money, time, facilities and in kind donations.
Kids playing together is part of the magic of small towns.
If you want to succeed.
How to act like a small town business
Having chance encounters just happens in a small town.
Going downtown is often the center of the action in a small town.
Celebrating brings small town people together.
Better Engaging Your Visitors for More Money
www.tourismcurrents.com/tri-state-agritourism
@beckymccray, @tourismcurrents
Becky McCray
Tourism Currents,http://su.pr/5zgalx
@BeckyMcCray, @TourismCurrents
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