What is agritourism?
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Agritourism: Is it Right for Your Farm? Global Center for Cultural Entrepreneurship in partnership with New Mexico Department of Agriculture Alice Loy, PhD
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Agritourism, or agritainment, is an exploding market connecting you to locally grown foods, wines, and culinary experiences. Reaching a $billion in 2013 in the US, agritourism offers farmers a revenue stream that helps them stay on the farm and grow their customers base. With only 2% of US residents being connected to farms and food production, agritourism offers an exciting and hyper-local experience to foodies, young families, and geotourists.
Transcript of What is agritourism?
Agritourism: Is it Right for Your Farm?
Global Center for Cultural Entrepreneurship in partnership with
New Mexico Department of Agriculture
Alice Loy, PhD
Overview
• Legal and regulatory • Logistical • Marketing
GCCE has a three-fold mission: 1. We support cultural entrepreneurs working to create and scale their enterprises. 2. We advocate for the importance of cultural entrepreneurship and the value of a culture economy. 3. We connect a global network of cultural entrepreneurs. !"!
Agritourism is "the crossroads of tourism and agriculture: when the public visits working farms,
ranches or wineries to buy products, enjoy entertainment,
participate in activities, shop in a country store, eat a meal or
make overnight stays.” ~ Jane Eckert
Heritage Tourism
Geo-tourism
Agritourism
Eco-tourism
RURAL LIFESTYLES
Agritourism is…
New Mexico Agritourism
New Mexico Agritourism
Agritourism in Italy
Agritourism in Bali
Agritourism in New Zealand
Agritourism in Scotland
Agritourism in Japan
Agritourism in Iceland!
Culture and Heritage Travelers
2007 Top $$ Agritourism States
Agritourism in New Mexico
Agritourism
Strategies for Success !
Purple Adobe Lavender Farm, Abiquiu
Old Town Farm, Abq
Los Poblanos, Abq
Mobile
Makes it easier for you to find your customers;
Makes it easier for you to stay in touch with your customers;
Makes marketing a distributed cost center;
Makes it less costly for you to stay in touch with your customers;
Makes it easier to track what your customers respond to.
Challenges
Challenges
• Handicapped access
• Signage and parking
• Restrooms
• Pathways
• Cleanliness/orderliness
Challenges
Opportunities to Meet challenges
Global Center for Cultural Entrepreneurship
www.culturalentrepreneur.org @culturalpreneur
Alice Loy, PhD [email protected] 505.263.5180
