Agritourism - What It Is and Can Be
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Transcript of Agritourism - What It Is and Can Be
AGRITOURISM
WHAT CAN IT BE?By Autumn Acres
AutumnAcres
AutumnAcres
WELCOME
SPEAKER INTRO
OWNER
STEPHANIE WOODS
Education
• Livingston, TN
• Tennessee Tech University, Undergrad
Experience
• Averitt Express
• Mother of Two
Ownership
• Initial Idea
• 2001 Opening Year
MARKETING
CASEY SCARLETT
Education
• Crossville, TN
• Tennessee Tech University, Undergrad
Experience
• Tennessee Tech University, Athletics
• Cookeville-Putnam County Chamber of Commerce
Current
• Advertising/Tourism
• Daily Operations
AutumnAcres
AGRITOURISM
WHAT IS IT?
DEFINE
AGRITOURISM
AGRITOURISMInvolves any agriculturally based operation or activity that brings
visitors to a farm or ranch.
Where agriculture and tourism intersect!
AutumnAcres
AGRITOURISM
LOOKS LIKE…
AGRITOURISM IN BALIKopi luwak is coffee made from beans of coffee berries eaten
by the Asian Palm Civet then assed through its digestive tract.
AGRITOURISM IN NEW ZEALANDFarmstays provide the opportunity to participate in a genuine
Kiwi farming experience.
AGRITOURISM IN CALIFORNIAGuests to a California ranch help with the challenging work of
Herding the cows into the mountains.
AGRITOURISM IN KENTUCKYGather around Shaker Village’s roving table for a culinary
adventure that sets the stage for creative collaborations, great
conversations and new friendships.
AGRITOURISM IN CROSSVILLE, TENNESSEEGuests to a California ranch help with the challenging work of
Herding the cows into the mountains.
AutumnAcres
AGRITOURISM
PARTICIPATION
AGRITOURISM
PARTICIPATION
WHY DO GUESTS COME• Support Local Farmers
• Opportunity to Spend Time with Family
• Purchase or Consume Fresh Food Products
• Participate in an Outdoor Activity
• Have Fun/Adventure
AGRITOURISM
VISITORS
WHO VISITS AGRITOURISM DESTINATIONS
• Families with All Age Children
• Adventurous Adults
• Tween-College Age
• School Groups
• Local Organizations
• Company Outings
AutumnAcres
AGRITOURISM
OPPORTUNITIES& CHALLENGES
AGRITOURISM
OPPORTUNITIES
OPPORTUNITIES IN YOUR AREA• Farmer’s Markets
• Working Farms
• Cattle Ranches
• Alpaca Farms
• Vineyards
• Orchards
• Pumpkin Patches
• Pick Your Own
• Farmstays
• Harvest Festivals
• Horseback Riding
AGRITOURISM
CHALLENGES
CHALLENGES OF AGRITOURISM• Logistical/Facilities
• Handicap Accessibility
• Signage & Parking
• Restrooms
• Pathways
• Cleanliness
• Timing
• Marketing
• Timing Conflict
• Social Media
• Product Development
AGRITOURISM
CHALLENGES
CHALLENGES OF AGRITOURISM• Legal & Regulatory
• Food Handling & Service
• Liability Insurance
• Roadside Signage
• Taxes
AutumnAcres
AGRITOURISM
AUTUMN ACRES
AGRITOURISM
COW TRAINTiny tot guests take an adventure over the hills and bumps of
the farm.
AGRITOURISM
GENERAL STOREGuests to a California ranch help with the challenging work of
Herding the cows into the mountains.
AGRITOURISM MEGA JUMPING PILLOWJumpers bounce for hours!
AGRITOURISM SCHOOL TOURSThousands of students visit the farm every year.
AGRITOURISM
APPLE CANNONAn air compressor powered apple cannon makes for some great
target practice.
AGRITOURISM
THREE CORN MAZESAutumn Acres 5K Pumpkin Run
AGRITOURISM
MAZE DESIGNEvery year a new maze is designed and cut out using GPS
Coordinates.
AGRITOURISM
ACRES OF PUMPKIN PATCHESTilling, fertilizing, planting, growing!
AGRITOURISM
QUESTIONS???By Autumn Acres
AutumnAcres
CONTACT
INROMATION
CASEY SCARLETT(931) 200-9008 | [email protected]
STEPHANIE WOODS(931) 210-7655 | [email protected]
www.facebook.com/autumnacrescornmaze
www.autumnacres.net
WEBSITES
UTILIZED FOR PROD.
1. http://farmflavor.com/agritourism/
2. http://travel2dot0.com/destinationmarketing/4_agritourism_marketing_tips/
3. http://www.poderescaluccia.it/en/agritourism/
4. http://condenasttraveler.tumblr.com/post/42960870532/slow-food-and-agritourism-in-the-pacific-northwest
5. http://www.chicagoandbeyond.com/blog/category/agritourism/
6. https://www.tourplus.my/attractions/bali-pulina-agro-tourism-luwak-coffee
7. http://wtd.unwto.org/photo-competitor/2012-08-25/farm-stay
8. http://www.bitterrootranch.com/horseback-riding-ranch/cattle-roundups/
9. http://kybourbontrail.com/2016-fresh-food-adventures-at-shaker-village/
10. http://www.visitharrisonburgva.com/things-to-do/parks-agritourism/agritourism
11. http://www.grouptour.com/teaching-students-the-importance-of-agriculture-through-agritourism/
12. http://www.tucsonsentinel.com/local/report/020112_yuma_ag_tourism/farm-rich-yuma-out-cultivate-growth-
agritourism/
13. http://www.wvgazettemail.com/article/20151102/GZ03/151109887/1419