Agritourism - What It Is and Can Be

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AGRITOURISM WHAT CAN IT BE? By Autumn Acres Autumn Acres

Transcript of Agritourism - What It Is and Can Be

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AGRITOURISM

WHAT CAN IT BE?By Autumn Acres

AutumnAcres

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AutumnAcres

WELCOME

SPEAKER INTRO

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OWNER

STEPHANIE WOODS

Education

• Livingston, TN

• Tennessee Tech University, Undergrad

Experience

• Averitt Express

• Mother of Two

Ownership

• Initial Idea

• 2001 Opening Year

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MARKETING

CASEY SCARLETT

Education

• Crossville, TN

• Tennessee Tech University, Undergrad

Experience

• Tennessee Tech University, Athletics

• Cookeville-Putnam County Chamber of Commerce

Current

• Advertising/Tourism

• Daily Operations

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AutumnAcres

AGRITOURISM

WHAT IS IT?

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DEFINE

AGRITOURISM

AGRITOURISMInvolves any agriculturally based operation or activity that brings

visitors to a farm or ranch.

Where agriculture and tourism intersect!

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AutumnAcres

AGRITOURISM

LOOKS LIKE…

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AGRITOURISM IN BALIKopi luwak is coffee made from beans of coffee berries eaten

by the Asian Palm Civet then assed through its digestive tract.

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AGRITOURISM IN NEW ZEALANDFarmstays provide the opportunity to participate in a genuine

Kiwi farming experience.

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AGRITOURISM IN CALIFORNIAGuests to a California ranch help with the challenging work of

Herding the cows into the mountains.

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AGRITOURISM IN KENTUCKYGather around Shaker Village’s roving table for a culinary

adventure that sets the stage for creative collaborations, great

conversations and new friendships.

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AGRITOURISM IN CROSSVILLE, TENNESSEEGuests to a California ranch help with the challenging work of

Herding the cows into the mountains.

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AutumnAcres

AGRITOURISM

PARTICIPATION

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AGRITOURISM

PARTICIPATION

WHY DO GUESTS COME• Support Local Farmers

• Opportunity to Spend Time with Family

• Purchase or Consume Fresh Food Products

• Participate in an Outdoor Activity

• Have Fun/Adventure

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AGRITOURISM

VISITORS

WHO VISITS AGRITOURISM DESTINATIONS

• Families with All Age Children

• Adventurous Adults

• Tween-College Age

• School Groups

• Local Organizations

• Company Outings

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AutumnAcres

AGRITOURISM

OPPORTUNITIES& CHALLENGES

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AGRITOURISM

OPPORTUNITIES

OPPORTUNITIES IN YOUR AREA• Farmer’s Markets

• Working Farms

• Cattle Ranches

• Alpaca Farms

• Vineyards

• Orchards

• Pumpkin Patches

• Pick Your Own

• Farmstays

• Harvest Festivals

• Horseback Riding

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AGRITOURISM

CHALLENGES

CHALLENGES OF AGRITOURISM• Logistical/Facilities

• Handicap Accessibility

• Signage & Parking

• Restrooms

• Pathways

• Cleanliness

• Timing

• Marketing

• Timing Conflict

• Social Media

• Product Development

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AGRITOURISM

CHALLENGES

CHALLENGES OF AGRITOURISM• Legal & Regulatory

• Food Handling & Service

• Liability Insurance

• Roadside Signage

• Taxes

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AutumnAcres

AGRITOURISM

AUTUMN ACRES

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AGRITOURISM

COW TRAINTiny tot guests take an adventure over the hills and bumps of

the farm.

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AGRITOURISM

GENERAL STOREGuests to a California ranch help with the challenging work of

Herding the cows into the mountains.

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AGRITOURISM MEGA JUMPING PILLOWJumpers bounce for hours!

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AGRITOURISM SCHOOL TOURSThousands of students visit the farm every year.

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AGRITOURISM

APPLE CANNONAn air compressor powered apple cannon makes for some great

target practice.

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AGRITOURISM

THREE CORN MAZESAutumn Acres 5K Pumpkin Run

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AGRITOURISM

MAZE DESIGNEvery year a new maze is designed and cut out using GPS

Coordinates.

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AGRITOURISM

ACRES OF PUMPKIN PATCHESTilling, fertilizing, planting, growing!

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AGRITOURISM

QUESTIONS???By Autumn Acres

AutumnAcres

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CONTACT

INROMATION

CASEY SCARLETT(931) 200-9008 | [email protected]

STEPHANIE WOODS(931) 210-7655 | [email protected]

[email protected]

www.facebook.com/autumnacrescornmaze

www.autumnacres.net

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WEBSITES

UTILIZED FOR PROD.

1. http://farmflavor.com/agritourism/

2. http://travel2dot0.com/destinationmarketing/4_agritourism_marketing_tips/

3. http://www.poderescaluccia.it/en/agritourism/

4. http://condenasttraveler.tumblr.com/post/42960870532/slow-food-and-agritourism-in-the-pacific-northwest

5. http://www.chicagoandbeyond.com/blog/category/agritourism/

6. https://www.tourplus.my/attractions/bali-pulina-agro-tourism-luwak-coffee

7. http://wtd.unwto.org/photo-competitor/2012-08-25/farm-stay

8. http://www.bitterrootranch.com/horseback-riding-ranch/cattle-roundups/

9. http://kybourbontrail.com/2016-fresh-food-adventures-at-shaker-village/

10. http://www.visitharrisonburgva.com/things-to-do/parks-agritourism/agritourism

11. http://www.grouptour.com/teaching-students-the-importance-of-agriculture-through-agritourism/

12. http://www.tucsonsentinel.com/local/report/020112_yuma_ag_tourism/farm-rich-yuma-out-cultivate-growth-

agritourism/

13. http://www.wvgazettemail.com/article/20151102/GZ03/151109887/1419