Growing Agritourism in Oregon
-
Upload
travel-oregon -
Category
Travel
-
view
257 -
download
2
description
Transcript of Growing Agritourism in Oregon
![Page 1: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/1.jpg)
![Page 2: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/2.jpg)
![Page 3: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/3.jpg)
![Page 4: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/4.jpg)
![Page 5: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/5.jpg)
![Page 6: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/6.jpg)
![Page 7: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/7.jpg)
![Page 8: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/8.jpg)
![Page 9: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/9.jpg)
![Page 10: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/10.jpg)
![Page 11: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/11.jpg)
![Page 12: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/12.jpg)
![Page 13: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/13.jpg)
![Page 14: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/14.jpg)
![Page 15: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/15.jpg)
![Page 16: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/16.jpg)
![Page 17: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/17.jpg)
![Page 18: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/18.jpg)
![Page 19: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/19.jpg)
![Page 20: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/20.jpg)
![Page 21: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/21.jpg)
![Page 22: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/22.jpg)
![Page 23: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/23.jpg)
![Page 24: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/24.jpg)
![Page 25: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/25.jpg)
![Page 26: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/26.jpg)
![Page 27: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/27.jpg)
![Page 28: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/28.jpg)
![Page 29: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/29.jpg)
![Page 30: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/30.jpg)
![Page 31: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/31.jpg)
![Page 32: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/32.jpg)
161 Chefs, 36 Institutions (colleges, hospitals, k-12 and nursing homes), 5 Food Markets, 3 Food Distributors, 90 Farmers, 34 Food Producers
![Page 33: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/33.jpg)
Vermont
Rural State Population: 630,000 Size: 9,620 square acres Farms: 7,338 (6,984) Market Value of Ag Products: $776 million With in 6 hours drive time of NY Metro – 19 million and Boston – 4.5 million 13.95 million visitors annually $1.7 billion direct spending by visitors
![Page 34: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/34.jpg)
![Page 35: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/35.jpg)
Ag. and Culinary Tourism Council Members
Vermont Fresh Network Northeast Organic Farmer Association - VT
Vermont Cheese Council Vermont Grape & Wine Council
Vermont Maple Producers Vermont Farms Association
Vermont Brewers Association Vermont Farmers Market Association
Tree Fruit Growers Association New England Culinary Institute
Shelburne Farms Vermont Department of Tourism and Marketing
Vermont Agency of Agriculture, Food and Markets Vermont Tourism Data Center at UVM
![Page 36: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/36.jpg)
Mission: Promote Vermont agriculture and culinary tourism by making it easy
for people to find and participate in authentic Vermont food experiences.
![Page 37: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/37.jpg)
![Page 38: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/38.jpg)
![Page 39: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/39.jpg)
![Page 40: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/40.jpg)
![Page 41: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/41.jpg)
![Page 42: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/42.jpg)
![Page 43: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/43.jpg)
![Page 44: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/44.jpg)
![Page 45: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/45.jpg)
![Page 46: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/46.jpg)
![Page 47: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/47.jpg)
![Page 48: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/48.jpg)
![Page 49: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/49.jpg)
![Page 50: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/50.jpg)
2012 Actions • Launch of the DigInVT.com on
Aug. 1, 2012 • Outreach to partner
organizations for event postings, trails and blog content
At Launch • 400 + establishment listings • 32 Trails • Blog Post – 1 per week
Total Project Cost - $242,094 $128,264 Public Funds $113,830 Private Funds
![Page 51: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/51.jpg)
2013
Actions • Launch of the Mobile Version • Release of the French Version • Production of Outreach Material & Video • Representation throughout the state at Events • Digital Advertising Campaign • Social Media (Facebook and Twitter)
Annual Expense $ 20,000 for Digital Advertising $ 15,000 for Outreach Material: Development and Distribution $ 15,000 for Maintenance and Personnel
![Page 52: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/52.jpg)
![Page 53: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/53.jpg)
2014
Actions • Shared marketing of each
partner organizations signature event.
• Representation throughout the state at events
• Digital Advertising Campaign • Social Media (Facebook and
Twitter)
![Page 54: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/54.jpg)
![Page 55: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/55.jpg)
•
•
![Page 56: Growing Agritourism in Oregon](https://reader033.fdocuments.net/reader033/viewer/2022052823/5553c780b4c90574028b45e6/html5/thumbnails/56.jpg)