Better engaging your agritourism visitors for more money

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Better Engaging Your Visitors for More Money Tri-state Agritourism Conference March 22, 2011 @BeckyMcCray

description

Your agritourism visitors are willing to pay a premium for the good you do. How to move up that value chain by better engaging with them. How layering makes it possible to share your story, and how social media marketing is the best possible tool for layering.

Transcript of Better engaging your agritourism visitors for more money

Page 1: Better engaging your agritourism visitors for more money

Better Engaging Your Visitors for More Money

Tri-state Agritourism Conference 

March 22, 2011

@BeckyMcCray

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Local movement

Strong rural economy

Mobile and location-based social networks

Wildlife

Trends in our favor in 2011

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Guests will pay more to do good

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RENEWAL

EXPERIENCE

ASSET

COMMODITY

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Bottineau PRIDE = Renewal

Ice Cream Parlor = Experience

Ice Cream = Asset

Fluid Milk = Commodity

Photos source: Pride Dairy Facebook Page.

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Renewal• Connect with your cause• Explain the purpose• Tell stories in audio and video

Experience• Blog guests’ stories• Post their photos, videos• Build relationships

Asset• List of amenities• Social network activity

Commodity• Basic website• Social network accounts

Use Social Media to Build Engagement

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Know

Like

Trust

Buy

Refer

Layering

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Status updates Created content Sharing

Layers of content

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Frog Hollow Farm

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Doing good sells better at premium prices

Layering tells the story

Online tools are made for layering

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If you want to succeed.

Being friendly and responding to people comes naturally in small towns.

Eating together is a small town mainstay.

Being honest is a requirement in small towns.

Watching out for each other is common in small towns.

How to act like a small town business

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If you want to succeed.How to act like a small town business

Valuing neighbors is small town.

Getting involved, and leading, is a small town way of life.

Contributing means giving money, time, facilities and in kind donations.

Kids playing together is part of the magic of small towns.

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If you want to succeed.

How to act like a small town business

Having chance encounters just happens in a small town.

Going downtown is often the center of the action in a small town.

Celebrating brings small town people together.

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Better Engaging Your Visitors for More Money

www.tourismcurrents.com/tri-state-agritourism

@beckymccray, @tourismcurrents

Becky McCray