Presented by:

SANA ALI KHAN MBA(Post BS(BA)4yrs)

INBOUND LOGISTICS

OPERATIONS

OUTBOUND LOGISTICS

MARKETING & SALES

SERVICES

INBOUND LOGISTICS

• Its about purchase of small electronic components which are assembled in China

• Procurement of raw material is supervised by APPLE, but carried out by Chinese Manufacturers

OPERATIONS

• Specialization in efficiency mass-production consumer electronics

• Production is completely outsourced to various Chinese manufacturers

• APPLE supervises production to ensure its adherence to their strict quality control policy

OUTBOUND LOGISTICS

• Distribution to large shipment of product to retail stores

• Finished goods dilivered directly to APPLE Retail Stores around the world

MARKETING & SALES

• Strong marketing divisions & lightened brand loyalty

• APPLE advertise online, on TV & through print ads.

• APPLE Stores have various programs to promote their products

• Products are sold by Apple resellers, through the APPLE websites & at 194 retail stores around the world

SERVICES

• Strong customer services department• APPLE care provides extensive customer

support around the world• Updates of software are regularly released

Online Stores

Final Consumer

Stores

Final Consumer

ThirdParty

Final Consumer

Retail Stores

Consumer

DirectSalesForce

RetailersFinal Consumer

Retailers

STORES AROUND THE WORLD