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Transcript of Apple iPhone

Presented by:

SANA ALI KHANMBA(Post BS(BA)4yrs)

INBOUND LOGISTICS OPERATIONS OUTBOUND LOGISTICS MARKETING & SALES SERVICES

INBOUND LOGISTICS

Its about purchase of small electronic components which are assembled in China Procurement of raw material is supervised by APPLE, but carried out by Chinese Manufacturers

OPERATIONS Specialization in efficiency mass-production consumer electronics Production is completely outsourced to various Chinese manufacturers APPLE supervises production to ensure its adherence to their strict quality control policy

OUTBOUND LOGISTICS Distribution to large shipment of product to retail stores Finished goods dilivered directly to APPLE Retail Stores around the world

MARKETING & SALES Strong marketing divisions & lightened brand loyalty APPLE advertise online, on TV & through print ads. APPLE Stores have various programs to promote their products Products are sold by Apple resellers, through the APPLE websites & at 194 retail stores around the world

SERVICES Strong customer services department APPLE care provides extensive customer support around the world Updates of software are regularly released

Online Stores

Retail Stores

Direct Sales ForceStores

Third Party

Final Consumer

Final Consumer

Retailers

Final Consumer

Retailers

Final ConsumerConsumer

STORES AROUND THE WORLD