Post on 05-Jan-2016
description
7/16/2019 Ansoff Matrix
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A marketing
planning toolwhich usually aids
a business indetermining its
product andmarket growth
strategy.
7/16/2019 Ansoff Matrix
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Maintain or increase themarket share of current
products.
Secure dominance ofgrowth markets.
Restructure a maturemarket by driving out
competitors.
Increase usage by existingcustomers.
7/16/2019 Ansoff Matrix
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Research & developmentand innovation.
Detailed insights into
customer needs and howthey change!
"eing #rst to market.
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$ew geographical markets.
$ew product dimensionsor packaging.
$ew distribution channels.
Di%erent pricing policies.
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nrelated Diversi#cationRelated Diversi#cation
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