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A marketing

planning toolwhich usually aids

a business indetermining its

product andmarket growth

strategy.

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Maintain or increase themarket share of current

products.

Secure dominance ofgrowth markets.

Restructure a maturemarket by driving out

competitors.

Increase usage by existingcustomers.

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Research & developmentand innovation.

Detailed insights into

customer needs and howthey change!

"eing #rst to market.

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$ew geographical markets.

$ew product dimensionsor packaging.

$ew distribution channels.

Di%erent pricing policies.

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nrelated Diversi#cationRelated Diversi#cation

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