Presented byB.S.K.SRIRAM

K.RAKESH SANKARR.KARTHIKKUMAR

S.VIGNESH KHANNAS.ARAVIND

04/08/23 1Bajaj Auto

WHY BAJAJ AUTO?

Proud Indian MNC World class manufacturing lowest-cost scooter maker in the

world Present in over 50 countries all

over the globe Largest exporter of three wheelers

in the world

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ORIGIN AND EVOLUTION Bajaj Auto came into existence on

November 29, 1945 as M/s Bachraj Trading Corporation Private Limited

Founded by Jamnalal Bajaj Began selling imported two- and three-

wheeled vehicles in 1948 In 1959, it obtained license from the

Government of India to manufacture two- and three-wheelers.

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Contd….. 1960, Bajaj Auto became a public

limited company. Since 1965,Rahul bajaj is the chairman

of Bajaj Auto Ltd Three manufacturing plants in India The demerger of Bajaj Auto Ltd into

three separate corporate entities—Bajaj Finserv Ltd (BFL), Bajaj Auto Ltd (BAL), and Bajaj Holdings and Investment Ltd (BHIL) on May 26, 2008.

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ACHEIVEMENTS 1970 - 100,000th vehicle. 1971 - three-wheeler goods carrier is

introduced. 1975 - BAL & Maharashtra Scooters Ltd. joint

venture. 1977 - Rear Engine Auto rickshaw is introduced and

sales of 100,000 vehicles in a single financial year. 1986 - 500,000 vehicles produced and sold in a

single financial year. 1995 - Bajaj Auto is 50 year old. Ten millionth

vehicle sold so far. One million vehicles were produced and sold in this year.

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Contd…. 1997 - RE diesel Auto-rickshaw are

introduced. 2003 - 107,115 Motorcycles sold in

a month. 2010 - BAL Achieves BS III NORMS

on entire 2-WHEELER range

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Models to be analyzed Models to be analyzed in Ansoff Matrix

1. Vespa 1502. Bajaj Chetak3. Rear Engine Autorickshaw4. Bajaj M-805. Kawasaki 4S Champion6. Bajaj Saffire & Sunny7. Bajaj Eliminator8. Bajaj Pulsar 150 & Pulsar 1809. Bajaj Discover10. Bajaj Pulsar 220

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1. Bajaj Vespa 150Existing Product New Product

Existing Market

1965 – Vespa created scooter market in India and had major market share.1971 – Vespa 150 ceased production due to non renewal of license

(privatization policies of Indira Gandhi Government)

New Market

1961 – Vespa was introduced with license from Piaggio, Italy. Indian Market was new to scooters. Currently Rajdhoot, Enfield Bullet was options for Indian customers

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2. Bajaj ChetakExisting Product New Product

Existing Market

1980 – Chetak Became the most successful scooter model in India. 2001 – Due to stringent environmental policies and falling market numbers, Chetak 2 Stroke was discontinued

1972 – Bajaj Chetak 145cc 2 stroke was introduced to replace discontinued Vespa 150cc model

New Market

2002 – a new improved 4 Stroke Chetak was introduced to capture a new growing market conscious of fuel mileage2009 – Product failed miserably due to low sales and was discontinued

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3. Auto RickshawExisting Product New Product

Existing Market

1980 – autos became the preferred public mode of short transport for growing middle class. Sales figures reached 4lakhs.2010 – Currently selling and facing competitions from TVS, Piaggio

New Market

2005 – 4 Stroke CNG models was introduced to cater fuel mileage conscious market and NCR areas.

1977 – A new requirement for public transport for a city purpose initiated a market for Auto Rickshaws. Bajaj introduced their 145cc offering and had tremendous success 04/08/23 10Bajaj Auto

4. Bajaj M-80Existing Product New Product

Existing Market

1990 – Bajaj continued to a major market holder for mopeds with highly successfully M-80 2Stroke2001 – 2 Stroke M-80 ceased production due to lowering demand and rising petrol prices

New Market

2002 – With growing environmental constraints, it went through upgrade (as in Chetak) and was re launched as 4 Stroke to a fuel mileage focusing market2006 – the last of M-80 4 Stroke was sold and ceased production with changing market trends

1986 – Bajaj brought in a new product that totally revolutionized transportation for masses. Focused basically on a new load carrying market, Moped-80 or M-80 was launched with tremendous response from public

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5.Kawasaki KB100 & 4S Champion

Existing Product New Product

Existing Market

1991 – Bajaj introduced 4S Champion into the two wheeler market2000 – Bajaj closed collaboration with Kawasaki and ventured into own production with its own CT-100

1986 – Bajaj collaborated with Japanese auto major Kawasaki in production of a new two wheeler. As a result their first of kind offering KB100 was introduced

New Market

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6. Bajaj Saffire & SunnyExisting Product New Product

Existing Market

2000 – Bajaj revamped their ladies scooter market with Bajaj Saffire2003 – Bajaj stopped production of Saffire due to lowering sales and stiff competition from highly successful TVS Scooty

New Market

1990 – Bajaj introduced small scaled moped designed especially for girls Sunny1999 – Bajaj stopped producing Sunny and replaced with Bajaj Saffire & Spirit

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7. Bajaj EliminatorExisting Product New Product

Existing Market

2001 – Bajaj introduced their own cruiser Eliminator catering enthusiasts and rich people. They competed with Royal Enfield in the 200+cc class. Developed from Kawasaki platform2004 – Ceased production due to lowering sales.

New Market

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8.Bajaj Pulsar 150 & Pulsar 180

Existing Product New Product

Existing Market

2003 – Bajaj improved spark ignition technology and introduced Pulsar DTS-i vehicles2010 – Pulsar 150 & 180 continues to beat all market growth and reaps fortune for Bajaj

2001 – Bajaj introduced the history making Pulsar 150 & 180

New Market

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9. Bajaj DiscoverExisting Product New Product

Existing Market

2005 – Bajaj introduced Discover 112 with claimed mileage of 101kmpl2007 – Discover 135cc was launched2008 – Discover 135 DTS-Si was launched and continues to a best seller

2004 – Bajaj introduced a tweaked down version of Pulsar as Bajaj Discover 125cc

New Market

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10. Bajaj Pulsar 220Existing Product New Product

Existing Market

2010 – Pulsar 220 continues to be the market leader in its class with improved version of DTS-Si

New Market

2007 – Pulsar 220 cc was introduced to cater high speed enthusiasts and rich people. Due to its popularity and great performance companies like Yamaha launched FZ to compete in this new race performing market

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WHAT’S THE FUTURE PLAN ?

Bajaj Auto says its $2,500 car, which it is building with Renault and Nissan Motor, will aim at a fuel-efficiency of 30 km/litre.

The car is scheduled to be launched in 2012

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Questions?Questions?

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