ANALYZING AUDIENCEfebysandra

TO DISCOVER THE LISTENERS’ NEEDS AND INTERESTS

Always try to adjust to

the audiences’ needs/concerns

not just to demonstrate our knowledge.

Audience are Self-Centered.

Audience foremost in mind during

speech preparation, presentation

AudienceCenteredness

• To whom am I speaking?• What do I want them to know,

believe do?• What is most effective way of

accomplishing that?

THE PSYCHOLOGY OF AUDIENCES

• To whom am I speaking?• What do I want them to know, believe

do?• What is most effective way of

accomplishing that?

EGOCENTRICISM

Demographic Analysis• Age • Gender• Religion

• Sexual orientation• Racial, ethnic, cultural background• Group membership