Analyzing Audience

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ANALYZING AUDIENCE febysandra

Transcript of Analyzing Audience

Page 1: Analyzing Audience

ANALYZING AUDIENCEfebysandra

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TO DISCOVER THE LISTENERS’ NEEDS AND INTERESTS

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Always try to adjust to

the audiences’ needs/concerns

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not just to demonstrate our knowledge.

Audience are Self-Centered.

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Audience foremost in mind during

speech preparation, presentation

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AudienceCenteredness

• To whom am I speaking?• What do I want them to know,

believe do?• What is most effective way of

accomplishing that?

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THE PSYCHOLOGY OF AUDIENCES

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• To whom am I speaking?• What do I want them to know, believe

do?• What is most effective way of

accomplishing that?

EGOCENTRICISM

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Demographic Analysis• Age • Gender• Religion

• Sexual orientation• Racial, ethnic, cultural background• Group membership


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Visualizing, recording and analyzing behavior Viewer This document and its content is confidential and was created for the solely use of the intended audience.

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