Chapter 5 - Analyzing the Audience
-
Upload
kim-de-silva -
Category
Education
-
view
30 -
download
0
description
Transcript of Chapter 5 - Analyzing the Audience
![Page 1: Chapter 5 - Analyzing the Audience](https://reader033.fdocuments.net/reader033/viewer/2022050804/545397f7af79597e708b844e/html5/thumbnails/1.jpg)
The McGraw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.
chapter chapter
55Analyzing the Analyzing the AudienceAudience
![Page 2: Chapter 5 - Analyzing the Audience](https://reader033.fdocuments.net/reader033/viewer/2022050804/545397f7af79597e708b844e/html5/thumbnails/2.jpg)
The McGraw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.
Audience-Audience-CenterednessCenteredness
Keeping audience foremost in mind during speech preparation, presentation
![Page 3: Chapter 5 - Analyzing the Audience](https://reader033.fdocuments.net/reader033/viewer/2022050804/545397f7af79597e708b844e/html5/thumbnails/3.jpg)
The McGraw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.
Audience-Centered Audience-Centered QuestionsQuestions
• To whom am I speaking?
• What do I want them to know, believe, or do?
• What is most effective way of accomplishing that aim?
![Page 4: Chapter 5 - Analyzing the Audience](https://reader033.fdocuments.net/reader033/viewer/2022050804/545397f7af79597e708b844e/html5/thumbnails/4.jpg)
The McGraw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.
IdentificationIdentification
Emphasizing common values, goals, experiences
![Page 5: Chapter 5 - Analyzing the Audience](https://reader033.fdocuments.net/reader033/viewer/2022050804/545397f7af79597e708b844e/html5/thumbnails/5.jpg)
The McGraw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.
EgocentrismEgocentrism
Tendency of people to be concerned above all with their own values, beliefs, well-being
![Page 6: Chapter 5 - Analyzing the Audience](https://reader033.fdocuments.net/reader033/viewer/2022050804/545397f7af79597e708b844e/html5/thumbnails/6.jpg)
The McGraw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.
Demographic Audience Demographic Audience AnalysisAnalysis
• Age
• Gender
• Sexual orientation
![Page 7: Chapter 5 - Analyzing the Audience](https://reader033.fdocuments.net/reader033/viewer/2022050804/545397f7af79597e708b844e/html5/thumbnails/7.jpg)
The McGraw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.
Demographic Audience Demographic Audience AnalysisAnalysis
• Racial, ethnic, cultural background
• Religion
• Group membership
![Page 8: Chapter 5 - Analyzing the Audience](https://reader033.fdocuments.net/reader033/viewer/2022050804/545397f7af79597e708b844e/html5/thumbnails/8.jpg)
The McGraw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.
StereotypingStereotyping
• Creating oversimplified image of group
• Usually done by assuming all members of group are alike
![Page 9: Chapter 5 - Analyzing the Audience](https://reader033.fdocuments.net/reader033/viewer/2022050804/545397f7af79597e708b844e/html5/thumbnails/9.jpg)
The McGraw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.
Situational Audience Situational Audience AnalysisAnalysis
• Size
• Physical setting
![Page 10: Chapter 5 - Analyzing the Audience](https://reader033.fdocuments.net/reader033/viewer/2022050804/545397f7af79597e708b844e/html5/thumbnails/10.jpg)
The McGraw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.
Situational Audience Situational Audience AnalysisAnalysis
• Disposition toward topic
• Disposition toward speaker
• Disposition toward occasion
![Page 11: Chapter 5 - Analyzing the Audience](https://reader033.fdocuments.net/reader033/viewer/2022050804/545397f7af79597e708b844e/html5/thumbnails/11.jpg)
The McGraw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.
AttitudeAttitude
Frame of mind in favor of, or opposed to, person, policy, belief, institution, etc.
![Page 12: Chapter 5 - Analyzing the Audience](https://reader033.fdocuments.net/reader033/viewer/2022050804/545397f7af79597e708b844e/html5/thumbnails/12.jpg)
The McGraw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.
Getting Audience InfoGetting Audience Info
Types of questions:
• Fixed-alternative
• Scale
• Open-ended
![Page 13: Chapter 5 - Analyzing the Audience](https://reader033.fdocuments.net/reader033/viewer/2022050804/545397f7af79597e708b844e/html5/thumbnails/13.jpg)
The McGraw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.
Fixed-Alternative Fixed-Alternative QuestionQuestion
Do you know what the insanity plea is in the U.S. legal system?
Yes _____
No _____
Not sure _____
![Page 14: Chapter 5 - Analyzing the Audience](https://reader033.fdocuments.net/reader033/viewer/2022050804/545397f7af79597e708b844e/html5/thumbnails/14.jpg)
The McGraw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.
Scale QuestionScale Question
How often do you believe the insanity plea is used in U.S. court cases?
Veryseldom
Veryoften
![Page 15: Chapter 5 - Analyzing the Audience](https://reader033.fdocuments.net/reader033/viewer/2022050804/545397f7af79597e708b844e/html5/thumbnails/15.jpg)
The McGraw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.
Open-Ended QuestionOpen-Ended Question
What is your opinion about the insanity plea in U.S. court cases?
![Page 16: Chapter 5 - Analyzing the Audience](https://reader033.fdocuments.net/reader033/viewer/2022050804/545397f7af79597e708b844e/html5/thumbnails/16.jpg)
The McGraw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.
Adapting Before Adapting Before SpeechSpeech
• Assess how audience will respond to speech
• Adjust speech to make it clear, convincing
![Page 17: Chapter 5 - Analyzing the Audience](https://reader033.fdocuments.net/reader033/viewer/2022050804/545397f7af79597e708b844e/html5/thumbnails/17.jpg)
The McGraw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.
Adapting During Adapting During SpeechSpeech
• Adjust for unexpected circumstances
• Watch for audience feedback