Visual ArgumentsAdvertising

What to Consider

•What is being advertised?•Who is advertising?•Who is the intended audience?• Is this visually/ intellectually stimulating?•What message is being conveyed?

What is being advertised?

Campari is a bitter Italian aperitif. It is a proprietary blend of herbs and spices, is a brilliant red color, and has an extremely unique flavor which may take some getting used to

Who is advertising?

Alcoholic Beverage Company

Who is the intended audience?

Is this visually/ intellectually stimulating? • What is the

focus?• People/

Characters in the work?

• Significance? • Interaction

between people?

• Mood?• Colors• Symbols• Anything that

seems odd?

ANALYZE

What message is being conveyed?

Is it successful?

Do you agree , morally?

Does this accurately portray the product?

Does it get your attention?Is it memorable?Does it make you want the product?

What is being advertised?Who is advertising?

Who is the intended audience?

• What is the focus?• People/ Characters in the

work? • Significance? • Interaction between

people?• Mood?• Colors• Symbols• Anything that seems odd?

Is it successful?

Do you agree , morally?

Does this accurately portray the product?

Does it get your attention?Is it memorable?Does it make you want the product?