PPC Advertising For Beginners Who Don't Know What They're ...arealchange.com/assets/PPC...
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PPC Advertising For Beginners Who Don't Know What They're Doing But Wanna Play With The
Big Guys!
April 17, 2012 Sandi Krakowski
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Agen
AGENDA
12:00 pm - 1:00 pm: Training 1:00 pm - 1:20 pm: Q & A 1:20 pm - 1:40 pm: BREAK 1:40 pm - 2:45 pm: Training 2:45 pm - 3:00 pm: Q & A 3:00 pm - 3:15 pm: BREAK 3:15 pm - 4:00 pm: Wrap up
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Searching Twitter: Go to http://search.twitter.com
1. Who's an expert in your niche?
__________________________________________________________________________________________
2. What are people asking about the
most? __________________________________________________________________________________________
3. How could you help (this is not the
time for flattery)? __________________________________________________________________________________________
4. What words come up the most?
__________________________________________________________________________________________
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Google Search
1. Your top 6 keywords: ____________________________________________________________________________________________________________________________________________________________________________________
2. Write down top 6 ads per keyword:
____________________________________________________________________________________________________________________________________________________________________________________
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Create a Google AdWords Account
1. Enter your keywords into the Google
AdWords Keyword Tool. 2. Enter 6 suggestions Google gives you:
____________________________________________________________________________________________________________________________________________________________________________________
3. What will your daily budget be? Big key: Do not be obsessed with pricing, seek response: High pricing: ___________________ Average pricing: ________________ Low pricing: ___________________
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Create a Facebook Ads Account
1. Top 6 keywords: _________________________________________________________________________________________________________________________________________________________________________________________
2. Top 3 businesses your clients visit:
_______________________________________________________________________________________________________________
3. Demos: _______________________________________________________________________________________________________________
4. Psychos: _______________________________________________________________________________________________________________
5. Daily budget: High pricing: ___________________________ Average pricing: ________________________ Low pricing: ___________________________
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Retweets and Shares
1. Top 3 most shared topics/posts on Facebook: __________________________________________________________________________________________
2. Top 3 retweeted posts on Twitter:
__________________________________________________________________________________________
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Comments
1. Top 4 posts on my blog (traffic and engagement): ________________________________________________________________________________________________________________________
2. Top 3 questions asked:
__________________________________________________________________________________________