Facebook vs. Google vs. Linkedin vs. Twitter: Who Is Better for Advertising?
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Transcript of Facebook vs. Google vs. Linkedin vs. Twitter: Who Is Better for Advertising?
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W h i c h b r i n g s m o r e b e n e f i t t o y o u r b u s i n e s s ?
O N L I N E A D V E R T I S I N GFacebook
Lin
ke
din
Tw
itter
by
Gabriela Taylor
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S O C I A L M E D I A
A D V E R T I S I N G H A S B E C O M E
A P O P U L A R P H E N O M E N O N
I N T H E R E C E N T Y E A R S
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SOCIALB E S T M E D I U M T O A D V E R T I S E S E R V I C E S A N D
P R O D U C T S
Reaches 1 in 4 a round the wor ld
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FACEBOOK ADVERTISING
Managed services:
Designing the Offer
Targeting Audience
Strategy Reach
Creation of Ad Copy
Creation of Landing Page
Lead Qualification
Optimization and Analytics Reporting
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GOOGLE ADWORDS
Managed services:
Research of Keywords
Structuring of Account
Creation of Ads
Ads Optimization
Geo-targeting
Transparency
Weekly or Monthly Performance Reportl
Conversion Tracking
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LINKEDIN ADS
Managed services:
Creation of Effective Ads
Management of Group Ads
Target Audience
Landing Page Creation
Improve and Measure
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TWITTER ADVERTISING
Promoted Accounts –promotes your business profile and offers more exposure to building followers
Sponsored Tweets – you can highlight a certain status update
Promoted Trends – your hashtags and topics will start appearing at the top of the list of Trending Topics
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{ }The Final Words
DECIDE WHICH ONE IS BEST
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Facebook ads are
the easiest and
cheapest, but are
best for promoting
your freebie or
event
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Google Adwords is
expensive, but is
best for
businesses or
products that are
unique
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LinkedIn is
affordable and is
best if your target
audience is
professional
individuals
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Twitter is good for
big brands and is
more cost-
effective but can
be confusing
CLICK to learn more
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GABRIELA TAYLORAuthor, Marketer & Holistic Business Coach
“ “I help entrepreneurs discover and fully live their
purpose and business ambitions through
powerful one-on-one coaching, consulting and
transformational workshopsVISIT GABRIELATAYLOR.COM