Today

• Client project memo• Tags– everyone okay for next time?• Logos and you: a discussion• Work time– find sites you like/compare

with your existing wireframes.

Memo• Open an email to me• Tell me anything/everything you want me to

know about your collaboration, specifically:– What did you do? – What did each of your teammates do?– Do you think all of you did well? Why?– Could you have done better? How, what didn’t you?– How did you (as a group) and you (as an individual)

manage time? Was there enough? Did you rush anything

When finished, send email.

TagsYour tags are due Thursday.All you are required to send is a picture of the tag and of a place where you distributed it out in the world.

You are welcome to include a memo. The memo is NOT required.

Logos: not just for football teams

We spent a significant amount of time working on our Browns logos. Based on the discussions we had while looking at the creations, most of you got the major point of the assignment: a logo has to represent the person/organization/thing as completely as possible from a rhetorical standpoint. Decisions for logos must be make precise and rhetorically grounded.

Remember the ten logo rules? Never lose track of the centrality of these ten points. They will always serve you well.

1) Answer who, what and why.

2) Identify, don’t explain.

3) Understand limitations.

4) Be seductive.

5) Make mnemonic value

5) Make mnemonic value

6) Pose a question.

6) Pose a question.

7) Design for longevity.

8) Make the logo the foundation of a system.

9) Design for a variety of media.

9) Design for a variety of media.

10) Be strong.

Making a personal logo

Even moreso than making a logo for a team or an organization, making a personal logo can pose a challenge, due in no small part to the fact that it is more difficult to judge ourselves from the outside.

The key: GORP

GoodOld

Rhetoric&

Personality

Say what?

I will not say what!Seriously, though, the key to making a good personal logo is to understand the occasion rhetorically and then to infuse the elements of your personality that you feel make you unique.

My Pal PathosIf you’ve tracked how often ethos and logos take the front seat, this is the time when Pathos takes the wheel, rising bright-eyed and spry from a nap.

That’s why I said how you “feel” you should look. This is about evoking a feeling.

For example…

When I design stuff for my website, or work with stuff for my social media presence, I’m building for a specific identity and a specific audience.

Casual, contemporary, cartoonish

Because of the sort of work I do, and because of my teaching persona, I work to keep things slick but casual, colorful but contemporary, and cartoonish vs. photo-realistic.

Does it work?

Let’s discuss. Let’s also look back at the 10 criteria.

With the rest of class…I want you to work on your design task for this week.

That task is to create a logo for your web page, pick a color palette of no less than 3 and no more than 5 colors (plus black and white). Also create a favicon and a 200x200 sharable banner.

For next class…

I want you to have in mind two or three sites you like, that you’d like to mimic.

In class, I’m going to show you how to do a quick Photoshop Mock-up and turn it into a Web page.