411 Personal Logo PowerPoint
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Transcript of 411 Personal Logo PowerPoint
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Today
• Client project memo• Tags– everyone okay for next time?• Logos and you: a discussion• Work time– find sites you like/compare
with your existing wireframes.
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Memo• Open an email to me• Tell me anything/everything you want me to
know about your collaboration, specifically:– What did you do? – What did each of your teammates do?– Do you think all of you did well? Why?– Could you have done better? How, what didn’t you?– How did you (as a group) and you (as an individual)
manage time? Was there enough? Did you rush anything
When finished, send email.
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TagsYour tags are due Thursday.All you are required to send is a picture of the tag and of a place where you distributed it out in the world.
You are welcome to include a memo. The memo is NOT required.
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Logos: not just for football teams
We spent a significant amount of time working on our Browns logos. Based on the discussions we had while looking at the creations, most of you got the major point of the assignment: a logo has to represent the person/organization/thing as completely as possible from a rhetorical standpoint. Decisions for logos must be make precise and rhetorically grounded.
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Remember the ten logo rules? Never lose track of the centrality of these ten points. They will always serve you well.
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1) Answer who, what and why.
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2) Identify, don’t explain.
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3) Understand limitations.
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4) Be seductive.
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5) Make mnemonic value
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5) Make mnemonic value
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6) Pose a question.
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6) Pose a question.
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7) Design for longevity.
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8) Make the logo the foundation of a system.
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9) Design for a variety of media.
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9) Design for a variety of media.
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10) Be strong.
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Making a personal logo
Even moreso than making a logo for a team or an organization, making a personal logo can pose a challenge, due in no small part to the fact that it is more difficult to judge ourselves from the outside.
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The key: GORP
GoodOld
Rhetoric&
Personality
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Say what?
I will not say what!Seriously, though, the key to making a good personal logo is to understand the occasion rhetorically and then to infuse the elements of your personality that you feel make you unique.
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My Pal PathosIf you’ve tracked how often ethos and logos take the front seat, this is the time when Pathos takes the wheel, rising bright-eyed and spry from a nap.
That’s why I said how you “feel” you should look. This is about evoking a feeling.
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For example…
When I design stuff for my website, or work with stuff for my social media presence, I’m building for a specific identity and a specific audience.
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Casual, contemporary, cartoonish
Because of the sort of work I do, and because of my teaching persona, I work to keep things slick but casual, colorful but contemporary, and cartoonish vs. photo-realistic.
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Does it work?
Let’s discuss. Let’s also look back at the 10 criteria.
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With the rest of class…I want you to work on your design task for this week.
That task is to create a logo for your web page, pick a color palette of no less than 3 and no more than 5 colors (plus black and white). Also create a favicon and a 200x200 sharable banner.
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For next class…
I want you to have in mind two or three sites you like, that you’d like to mimic.
In class, I’m going to show you how to do a quick Photoshop Mock-up and turn it into a Web page.