performance led digital marketing latitudegroup.com

performance led digital marketing latitudegroup.com

Google Instant

3

Realtime search

presentation title

4

Sitelinks

5

Maps, maps and more maps.

6

Hotel availability and price search

7

Improved image search

8.... with ads

performance led digital marketing latitudegroup.com

Constant pace of change

● In 2009 there were 550 changes to Google

● By Q3 2010 there were already 500.

● At any one time there are 300 tests taking place on Google

10

And that’s just Google!

Binghoo

● Already rolled out in the US & Canada

● UK Organic Search integration in Q1

● UK Paid Search Integration in Q2

11

A real challenge to Google?

Mobile

● Google Mobile Paid Search is now larger than Bing Paid Search

● Mobile Search growing at 75% QoQ

● Share of PPC greater than organic

● It’s all about convenience.12

Social

● Bing and Facebook integration

● Tweets in Google results

● Google confirm the use of “social signals” in ranking algorithm

13

Local

● Proliferation of location based services

● 33% of mobile searches have local intent

● The end for directories?

14

Location, location, location

performance led digital marketing latitudegroup.com

17/01/2011