110113 insight eleven search in 2011
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Slides from the recent #insight11 event in Manchester looking at key themes in Marketing in 2011. This presentation was on Search Marketing,
Transcript of 110113 insight eleven search in 2011
performance led digital marketing latitudegroup.com
performance led digital marketing latitudegroup.com
Google Instant
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Realtime search
presentation title
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Sitelinks
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Maps, maps and more maps.
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Hotel availability and price search
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Improved image search
8.... with ads
performance led digital marketing latitudegroup.com
Constant pace of change
● In 2009 there were 550 changes to Google
● By Q3 2010 there were already 500.
● At any one time there are 300 tests taking place on Google
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And that’s just Google!
Binghoo
● Already rolled out in the US & Canada
● UK Organic Search integration in Q1
● UK Paid Search Integration in Q2
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A real challenge to Google?
Mobile
● Google Mobile Paid Search is now larger than Bing Paid Search
● Mobile Search growing at 75% QoQ
● Share of PPC greater than organic
● It’s all about convenience.12
Social
● Bing and Facebook integration
● Tweets in Google results
● Google confirm the use of “social signals” in ranking algorithm
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Local
● Proliferation of location based services
● 33% of mobile searches have local intent
● The end for directories?
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Location, location, location
performance led digital marketing latitudegroup.com
17/01/2011
