Data convergence & personalization in retail
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Transcript of Data convergence & personalization in retail
Data convergence & personalization in retail
Unified Commerce is the breakdown of barriers and silos – a single approach to your sales, marketing and customer experience, wherever the customer happens to be.
Unified commerce platforms simplify and automate the convergence & use of previously siloed data:
Collect data from diverse sources Ingest
Correct any problems with the data Cleanse
Organize and structure the data Normalize
Analyze the data
Analyze
Data from in-store Point of Sale, mobile payments and e-commerce checkouts.
Transaction Analytics
Data on in-app activity, redemptions, tray and basket value, loyalty status, device interactions and more.
Digital Campaign ROI Analytics
Data on expected lifetime value, loyalty, buying behaviors, connectedness, location, media preferences and more for ongoing segmentation.
Segmentation Analytics
Get actionable information from the data
Insight
Use the data to guide valuable behaviors
Influence
Along with optimizing converged data now, it’s important to preserve context that may be needed in the future.
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