Three R's Of Retail Personalization
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Transcript of Three R's Of Retail Personalization
OF PERSONALIZATIONThree Rs
To make your personalization efforts truly effective, A.T. Kearney Partner Adheer Bahulkar provides retailers
with the critical three Rs:
Focus on distinct attributes of the
brand or product and tell a story rather
than relying on me too discounts.
Paid media and even paid referrals are
losing their punch. Like-minded shoppers
sharing their experience works the best:
Give your potential shoppers an easy-to-use
platform and the freedom to express themselves,
and get out of the way, said Bahulkar.
Understand where the shopper is on her
path to purchase, and target the message
at an optimal time in her journey.
LETS GET PERSONAL!For more holiday marketing tips, download
the Retail TouchPoints 2016 Holiday Guide.
Download the 2016 Holiday Guide now!