Three R's Of Retail Personalization

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    18-Feb-2017
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Transcript of Three R's Of Retail Personalization

  • LEARN THE

    OF PERSONALIZATIONThree Rs

    http://www.retailtouchpoints.com/

  • To make your personalization efforts truly effective, A.T. Kearney Partner Adheer Bahulkar provides retailers

    with the critical three Rs:

    http://www.retailtouchpoints.com/

  • RIGHT STORY

    Focus on distinct attributes of the

    brand or product and tell a story rather

    than relying on me too discounts.

    1

    http://www.retailtouchpoints.com/

  • Paid media and even paid referrals are

    losing their punch. Like-minded shoppers

    sharing their experience works the best:

    Give your potential shoppers an easy-to-use

    platform and the freedom to express themselves,

    and get out of the way, said Bahulkar.

    RIGHT WAY2

    http://www.retailtouchpoints.com/

  • Understand where the shopper is on her

    path to purchase, and target the message

    at an optimal time in her journey.

    RIGHT TIME3

    http://www.retailtouchpoints.com/

  • LETS GET PERSONAL!For more holiday marketing tips, download

    the Retail TouchPoints 2016 Holiday Guide.

    Download the 2016 Holiday Guide now!

    http://www.retailtouchpoints.com/features/special-reports/10-hot-topics-for-holiday-planninghttp://www.retailtouchpoints.com/features/special-reports/10-hot-topics-for-holiday-planninghttp://www.retailtouchpoints.com/features/special-reports/10-hot-topics-for-holiday-planninghttp://www.retailtouchpoints.com/