Growing YourBusinesswithEmail Marketing
Email Marketing is the Right Choice For Your BusinessThe next time you’re in an elevator, in line at the grocery store or waiting for your grande latte take a look around. Odds are good that a
high percentage of the people you see will be scrolling through emails on their smart phones.
Whether we like it or not the world is mobile now and there’s no going back. So if you’re still advertising through the mail, the phone
book or the local newspaper or radio station you are not reaching consumers where they “live.” More and more consumers rely on their
inbox for information about local businesses and the services those businesses provide.
Zoomus is the RightMarketing SolutionThe Zoomus email marketing and customer loyalty solution is easy to use,
extremely affordable and unlike other services out there we provide the
email addresses. So you can build your business by getting in front of
potential new customers – not by just marketing to your existing ones.
How We Do ItZoomus maintains a proprietary database of email addresses of
consumers who like like to shop, want to receive special offers and enjoy
supporting local businesses.
We send an email including a special offer for your business out to 5,000
of these consumers at a time.
A good offer will grab their attention and get them to click the email. And A good offer will grab their attention and get them to click the email. And
when that happens, we capture their email address and you begin to
market to those interested consumers using the Zoomus loyalty email
system.
Ready to Get Started?We are so confident that the service works that we let you send out your
first offer at no cost to you. All we need is a good offer that will entice
consumers to open the email we send. After that, the Zoomus machine
kicks in and starts to work for you.
But before you get started, let’s take a minute to set some expectations
about what the Zoomus service will and won’t do for your business.
First of all you should NOT expect there will be a line of customers out the First of all you should NOT expect there will be a line of customers out the
door and around the block. Zoomus is a marketing solution that builds
your business over time -- just the way you did when you first opened the
doors and turned on the lights. Except the beauty of Zoomus is that we
do the hard work for you.
And we coach you along the way. Every Zoomus merchant has a
dedicated Zoomus Account Rep (ZAR) who will make sure you are fully dedicated Zoomus Account Rep (ZAR) who will make sure you are fully
oriented on how to get the most from your Zoomus investment.
The foundation of the Zoomus service is an offer from you to attract local
consumers to your business. The offer needs to be competitive – something
that will get people’s attention and get them to open the email that we send
out.
And we require some basic profile information for your business. That’s it.
Creating a Great OfferStep by Step
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Zoomus Offer WorksheetIn order to create a good Zoomus offer and to be ready to set up your Zoomus profile, you will need to have the following information available:
Complete business contact information including your business web site and an email address to which business leads should be sent
Number of years in business, hours of operation, whether or not there is parking at your location
What are the top products and services that your company offers that you want to include in your Zoomus Profile?
What does your company do that separates you from your competitors? What makes you special?
Are there any specific business affiliations, associations, or nationally known brands your business is associated with?
What special offer do you want to include in your Zoomus Profile? It should be a 50% savings or better
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Zoomus 12 Touch Loyalty Email CampaignThis is an example of a 12-week campaign that can be sent to your growing "acquired by Zoomus" database as well as your existing
customers. These offers are in addition to the monthly subscription offer sent to 5,000 consumers in your community.
Zoomus Touch Week 1: First Special Offer
Zoomus Touch Week 2: Visit our Website or Our Business Profile Page
Zoomus Touch Week 3: Second Offer More Savings
Zoomus Touch Week 4: In Store Event/Can’t Miss Product or Service
Zoomus Touch Week 5: Zoomus Touch Week 5: Valued Customer Offer
Zoomus Touch Week 6: Social Media/Facebook
Zoomus Touch Week 7: Third Offer – Saving to Share
Zoomus Touch Week 8: Looking Forward to Seeing You Soon
Zoomus Touch Week 9: Free Service, Consultation, Gift
Zoomus Touch Week 10: Refer A Friend
Zoomus Touch Week 11: Zoomus Touch Week 11: Fourth Offer – It’s Your Day to Save
Zoomus Touch Week 12: We Value Your Patronage and Support
Social could not be more simple.
From your Zoomus profile page, you simply click to:
Post your offer on FacebookTweet your offer via TwitterShare your offer on Google Plus
Consumers who receive your email offer can click to do the same. Plus they can share your offer via emailwith their friends and family.with their friends and family.
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How to Promote Your Zoomus Offer
Your merchant dashboard tells the story of your progress with Zoomus. From the dashboard you may see email campaigns
that you’ve sent out, schedule new campaigns, send out loyalty messages, monitor email addresses we’ve collected for you
and upload address that you may already have.
Monitoring Your Progress with Zoomus
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Once you see how Zoomus works, you’ll want to subscribe. A Zoomus subscription is
only $49.95 a month and includes all the features and functions we’ve described here.
Plus the ongoing support from your Zoomus Account Rep -- you have your own email
marketing consultant at your fingertips.
And with Zoomus there’s no long term commitment or obligation. You may cancel
your subscription at any time.
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Keep the Momentum Going
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