Zoomus Marketing Toolkit

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description

Toolkit for Zoomus Merchants - provides an overview of the Zoomus service

Transcript of Zoomus Marketing Toolkit

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Growing YourBusinesswithEmail Marketing

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Email Marketing is the Right Choice For Your BusinessThe next time you’re in an elevator, in line at the grocery store or waiting for your grande latte take a look around. Odds are good that a

high percentage of the people you see will be scrolling through emails on their smart phones.

Whether we like it or not the world is mobile now and there’s no going back. So if you’re still advertising through the mail, the phone

book or the local newspaper or radio station you are not reaching consumers where they “live.” More and more consumers rely on their

inbox for information about local businesses and the services those businesses provide.

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Zoomus is the RightMarketing SolutionThe Zoomus email marketing and customer loyalty solution is easy to use,

extremely affordable and unlike other services out there we provide the

email addresses. So you can build your business by getting in front of

potential new customers – not by just marketing to your existing ones.

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How We Do ItZoomus maintains a proprietary database of email addresses of

consumers who like like to shop, want to receive special offers and enjoy

supporting local businesses.

We send an email including a special offer for your business out to 5,000

of these consumers at a time.

A good offer will grab their attention and get them to click the email. And A good offer will grab their attention and get them to click the email. And

when that happens, we capture their email address and you begin to

market to those interested consumers using the Zoomus loyalty email

system.

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Ready to Get Started?We are so confident that the service works that we let you send out your

first offer at no cost to you. All we need is a good offer that will entice

consumers to open the email we send. After that, the Zoomus machine

kicks in and starts to work for you.

But before you get started, let’s take a minute to set some expectations

about what the Zoomus service will and won’t do for your business.

First of all you should NOT expect there will be a line of customers out the First of all you should NOT expect there will be a line of customers out the

door and around the block. Zoomus is a marketing solution that builds

your business over time -- just the way you did when you first opened the

doors and turned on the lights. Except the beauty of Zoomus is that we

do the hard work for you.

And we coach you along the way. Every Zoomus merchant has a

dedicated Zoomus Account Rep (ZAR) who will make sure you are fully dedicated Zoomus Account Rep (ZAR) who will make sure you are fully

oriented on how to get the most from your Zoomus investment.

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The foundation of the Zoomus service is an offer from you to attract local

consumers to your business. The offer needs to be competitive – something

that will get people’s attention and get them to open the email that we send

out.

And we require some basic profile information for your business. That’s it.

Creating a Great OfferStep by Step

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Zoomus Offer WorksheetIn order to create a good Zoomus offer and to be ready to set up your Zoomus profile, you will need to have the following information available:

Complete business contact information including your business web site and an email address to which business leads should be sent

Number of years in business, hours of operation, whether or not there is parking at your location

What are the top products and services that your company offers that you want to include in your Zoomus Profile?

What does your company do that separates you from your competitors? What makes you special?

Are there any specific business affiliations, associations, or nationally known brands your business is associated with?

What special offer do you want to include in your Zoomus Profile? It should be a 50% savings or better

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Zoomus 12 Touch Loyalty Email CampaignThis is an example of a 12-week campaign that can be sent to your growing "acquired by Zoomus" database as well as your existing

customers. These offers are in addition to the monthly subscription offer sent to 5,000 consumers in your community.

Zoomus Touch Week 1: First Special Offer

Zoomus Touch Week 2: Visit our Website or Our Business Profile Page

Zoomus Touch Week 3: Second Offer More Savings

Zoomus Touch Week 4: In Store Event/Can’t Miss Product or Service

Zoomus Touch Week 5: Zoomus Touch Week 5: Valued Customer Offer

Zoomus Touch Week 6: Social Media/Facebook

Zoomus Touch Week 7: Third Offer – Saving to Share

Zoomus Touch Week 8: Looking Forward to Seeing You Soon

Zoomus Touch Week 9: Free Service, Consultation, Gift

Zoomus Touch Week 10: Refer A Friend

Zoomus Touch Week 11: Zoomus Touch Week 11: Fourth Offer – It’s Your Day to Save

Zoomus Touch Week 12: We Value Your Patronage and Support

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Social could not be more simple.

From your Zoomus profile page, you simply click to:

Post your offer on FacebookTweet your offer via TwitterShare your offer on Google Plus

Consumers who receive your email offer can click to do the same. Plus they can share your offer via emailwith their friends and family.with their friends and family.

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How to Promote Your Zoomus Offer

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Your merchant dashboard tells the story of your progress with Zoomus. From the dashboard you may see email campaigns

that you’ve sent out, schedule new campaigns, send out loyalty messages, monitor email addresses we’ve collected for you

and upload address that you may already have.

Monitoring Your Progress with Zoomus

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Once you see how Zoomus works, you’ll want to subscribe. A Zoomus subscription is

only $49.95 a month and includes all the features and functions we’ve described here.

Plus the ongoing support from your Zoomus Account Rep -- you have your own email

marketing consultant at your fingertips.

And with Zoomus there’s no long term commitment or obligation. You may cancel

your subscription at any time.

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Keep the Momentum Going