Windows8 Launched in Indonesia Period:17-29 October 2012
Windows 8
Launching in
Indonesia Overview
“We know that the boundaries about how we can see the work and fun and home have really changed. A computer is no longer synonymous with office productivity. It is now the thing we use in daily life,” -Tracy Fellows, Microsoft president for Asia-Pacific - Esplanade Theatre, Singapore, 26th October 2012 Source : : http://www.thejakartapost.com/news/2012/10/26/microsoft-kicks-windows-8.html
Windows 8
“Windows occupies 97 percent of the PC market in Indonesia”
-Andreas Diantoro, Microsoft Indonesia’s president director-
Source :
http://www.thejakartapost.com/news/2012/10/26/microsoft-
kicks-windows-8.html
Windows In Indonesia
Objective
Indonesian Netizen opinion,
activity and coversation in twitter
on Windows 8
From October 17th until October
29th, 2012
From period 17 – 29 October 7,2012 #windows8 generate 8,526 Post (Buzz) within 2 weeks
In 26 October 2012 the most conversation about #windows8 has gained 2,016 post (Buzz)
The most positive opinion is “keren” has gained 187 Post (Buzz) and the most negative opinion is “biasa aja” has
gained 290 Post (Buzz)
Mostly #windows8 generate neutral sentimet
Campaign Summary
Volume trending
Windows 8
Brand Favourability
Sentiment Brand Distribution
Storyline of trend conversation Trend of conversation by Netizens of certain period
• From 17 – 29 October 2012 #windows8 gained 8,526 post (Buzz).
• In 26 October 2012 the most conversation about #windows8 has gained 2,016 post
(Buzz).
Windows 8
2 buzz
Windows 8
Pro
31 buzz
Windows 8 RT
3 buzz
• About #Windows8 version mostly
Windows8 Pro has gained 31 buzz, Windows8
RT has gained 3 buzz, and Windows8 has
gained 2 buzz.
Insight Windows 8 Version
PC
246 buzz
Tablet
244 buzz
Smartphone
20 buzz
Notebook
15 buzz Netbook
12 buzz
• About #Windows8 and Device mostly PC
has gained 246 buzz, then PC has gained 244
buzz.
Insight Windows 8 and Device
Samsung
55 buzz
Dell
46 buzz
Lenovo
44 buzz
Acer
41 buzz
Asus
35 buzz
Fujitsu
22 buzz
Sony
19 buzz
HP
17 buzz
Toshiba
9 buzz
• About #Windows8 and Various Brand Device
mostly Samsung has gained 55 buzz, then Dell
has gained 46 buzz
Insight Windows 8 and Various Brand Device
Windows 7
103 buzz
Apple (iOS)
60 buzz
Ubuntu
36 buzz
Android
32 buzz
• About #Windows8 and OS mostly Windows 7
has gained 103 buzz, then Apple has gained 60
buzz
Insight Windows 8 and OS
Beli
173 buzz
Upgrade
156
bajak
3 buzz
• About #Windows8 and Market Demand mostly
“Beli” has gained 173 buzz, then “Upgrade” has
gained 156 buzz
Insight Windows 8 and Market Demand
bajakan
20 buzz
original
11 buzz • About #Windows8 and Quality mostly
“bajakan” has gained 20 buzz, then
“Original” has gained 11 buzz
Insight Windows 8 and Quality
promo +
harga
promo
50 buzz
mahal
12 buzz
murah
7 buzz
• About #Windows8 and Price mostly
“Promo+harga promo” has gained 50 buzz,
then “mahal” has gained 12 buzz
Insight Windows 8 and Price
Peluncuran
269 buzz
Aplikasi
167 buzz
Device
135 buzz
Harga
57 buzz
• About #Windows8 and Keyword mostly
“Peluncuran” has gained 269 buzz, then
“aplikasi” has gained 167 buzz
Insight Windows 8 and Keyword
Most Influence
account - By
reach &
engagement
Measures of most impactful
account counted by total
number of netizens that get
spread of post(reach) and
number of netizens whose
interaction with post (engagement)
Top 10 Influencers
Most influenced account
measures by total
number of post
multiplied with total
number of netizens
whose spread by post
(reach)
Most impactful account
measures by total number
Retweet of post by other
Netizens
Most RT
account &
engagement
content
Influence Account By Autority