Windows8 Launched in Indonesia Period:17-29 October 2012

Windows 8

Launching in

Indonesia Overview

“We know that the boundaries about how we can see the work and fun and home have really changed. A computer is no longer synonymous with office productivity. It is now the thing we use in daily life,” -Tracy Fellows, Microsoft president for Asia-Pacific - Esplanade Theatre, Singapore, 26th October 2012 Source : : http://www.thejakartapost.com/news/2012/10/26/microsoft-kicks-windows-8.html

Windows 8

“Windows occupies 97 percent of the PC market in Indonesia”

-Andreas Diantoro, Microsoft Indonesia’s president director-

Source :

http://www.thejakartapost.com/news/2012/10/26/microsoft-

kicks-windows-8.html

Windows In Indonesia

Objective

Indonesian Netizen opinion,

activity and coversation in twitter

on Windows 8

From October 17th until October

29th, 2012

From period 17 – 29 October 7,2012 #windows8 generate 8,526 Post (Buzz) within 2 weeks

In 26 October 2012 the most conversation about #windows8 has gained 2,016 post (Buzz)

The most positive opinion is “keren” has gained 187 Post (Buzz) and the most negative opinion is “biasa aja” has

gained 290 Post (Buzz)

Mostly #windows8 generate neutral sentimet

Campaign Summary

Volume trending

Windows 8

Brand Favourability

Sentiment Brand Distribution

Storyline of trend conversation Trend of conversation by Netizens of certain period

• From 17 – 29 October 2012 #windows8 gained 8,526 post (Buzz).

• In 26 October 2012 the most conversation about #windows8 has gained 2,016 post

(Buzz).

Windows 8

2 buzz

Windows 8

Pro

31 buzz

Windows 8 RT

3 buzz

• About #Windows8 version mostly

Windows8 Pro has gained 31 buzz, Windows8

RT has gained 3 buzz, and Windows8 has

gained 2 buzz.

Insight Windows 8 Version

PC

246 buzz

Tablet

244 buzz

Smartphone

20 buzz

Notebook

15 buzz Netbook

12 buzz

• About #Windows8 and Device mostly PC

has gained 246 buzz, then PC has gained 244

buzz.

Insight Windows 8 and Device

Samsung

55 buzz

Dell

46 buzz

Lenovo

44 buzz

Acer

41 buzz

Asus

35 buzz

Fujitsu

22 buzz

Sony

19 buzz

HP

17 buzz

Toshiba

9 buzz

• About #Windows8 and Various Brand Device

mostly Samsung has gained 55 buzz, then Dell

has gained 46 buzz

Insight Windows 8 and Various Brand Device

Windows 7

103 buzz

Apple (iOS)

60 buzz

Ubuntu

36 buzz

Android

32 buzz

• About #Windows8 and OS mostly Windows 7

has gained 103 buzz, then Apple has gained 60

buzz

Insight Windows 8 and OS

Beli

173 buzz

Upgrade

156

bajak

3 buzz

• About #Windows8 and Market Demand mostly

“Beli” has gained 173 buzz, then “Upgrade” has

gained 156 buzz

Insight Windows 8 and Market Demand

bajakan

20 buzz

original

11 buzz • About #Windows8 and Quality mostly

“bajakan” has gained 20 buzz, then

“Original” has gained 11 buzz

Insight Windows 8 and Quality

promo +

harga

promo

50 buzz

mahal

12 buzz

murah

7 buzz

• About #Windows8 and Price mostly

“Promo+harga promo” has gained 50 buzz,

then “mahal” has gained 12 buzz

Insight Windows 8 and Price

Peluncuran

269 buzz

Aplikasi

167 buzz

Device

135 buzz

Harga

57 buzz

• About #Windows8 and Keyword mostly

“Peluncuran” has gained 269 buzz, then

“aplikasi” has gained 167 buzz

Insight Windows 8 and Keyword

Most Influence

account - By

reach &

engagement

Measures of most impactful

account counted by total

number of netizens that get

spread of post(reach) and

number of netizens whose

interaction with post (engagement)

Top 10 Influencers

Most influenced account

measures by total

number of post

multiplied with total

number of netizens

whose spread by post

(reach)

Most impactful account

measures by total number

Retweet of post by other

Netizens

Most RT

account &

engagement

content

Influence Account By Autority