Download - Why Ecommerce Must Learn From The Media Revolution

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Page 1: Why Ecommerce Must Learn From The Media Revolution

In 2005 you had, maybe, three sites you followed...

When you wanted to read them, you just went to the home page.

It was manageable.

Page 2: Why Ecommerce Must Learn From The Media Revolution

But then the desktop publishing revolution hit

Page 3: Why Ecommerce Must Learn From The Media Revolution

Suddenly mom had a Blogspot, your friend had a Tumblr, and your sister had a Livejournal.

Going to all those homepages wasn’t so manageable anymore.

Page 4: Why Ecommerce Must Learn From The Media Revolution

If you were a nerd, you had RSS

But to most people, words like XML didn’t mean much.

Page 5: Why Ecommerce Must Learn From The Media Revolution

Then one day in 2006, Twitter came along

Page 6: Why Ecommerce Must Learn From The Media Revolution

Following all your favorite sites became as easy as hitting a “follow” button

More than that, you could follow your friends and filter news through them.

Page 7: Why Ecommerce Must Learn From The Media Revolution

We went to news home pages less and we relied on our customized feed more

And there were winners and losers in this new model

Page 8: Why Ecommerce Must Learn From The Media Revolution

Ecommerce companies be warned....

The same thing is about to happen to you.

Page 9: Why Ecommerce Must Learn From The Media Revolution

In 2010 you had, maybe, three sites you shopped...

When you were going to buy something, you just went to the home page.

It was manageable.

Page 10: Why Ecommerce Must Learn From The Media Revolution

But then the ecommerce software revolution hit

Page 11: Why Ecommerce Must Learn From The Media Revolution

Suddenly mom had an Etsy, your friend had a Shopify, and you found cool stuff on Storenvy

Going to all those homepages wasn’t so manageable anymore.

Page 12: Why Ecommerce Must Learn From The Media Revolution

But what happens next is still up in the air

?

Page 13: Why Ecommerce Must Learn From The Media Revolution

What are the new channels shoppers will use to find the products they are looking for when there

are too many home pages?