Ecommerce and the mobile revolution

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Robin Carlsson Country Manager United Kingdom [email protected] ECOMMERCE AND THE MOBILE REVOLUTION

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Vaimo customer Journey

Transcript of Ecommerce and the mobile revolution

Page 1: Ecommerce and the mobile revolution

Robin Carlsson Country Manager United Kingdom

[email protected]

ECOMMERCE AND THE

MOBILE REVOLUTION

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I WILL TALK ABOUT• The mobile revolution

• The mobile consumer

• Mobile tactics and why they work

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THE MOBILE REVOLUTION

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MOBILE?

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THE DESKTOP IS DEAD

MOBILE DEVICES OUTSOLD DESKTOPS IN Q4 2011

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UK IS MOBILE

Desktop 64 %

Mobile 36 %Desktop

48 %Mobile 52 %

Ecommerce traffic Ecommerce sales

MOBILE VS. DESKTOP: UK Q2 2014

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SHOPIFY IS MOBILE

100K SHOPIFY SITES HAVE MORE MOBILE TRAFFICTHAN DESKTOP

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OUR CLIENTS ARE MOBILE

Desktop 29 %

Mobile 71 %

Desktop 35 %

Mobile 65 %

Desktop 38 % Mobile

62 %

Desktop 44 % Mobile

56 %

Desktop 45 % Mobile

55 %

Desktop 46 %

Mobile 54 %

Desktop 48 %

Mobile 52 %

Desktop 51 %

Mobile 49 %

Desktop 55 %

Mobile 45 % Desktop

57 %

Mobile 43 %

7 OF TOP 10 VAIMO CLIENTS

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EVERYTHING IS MOBILE!

ISN’T THAT A GOOD THING?

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EVERYTHING IS MOBILE!

ISN’T THAT A GOOD THING?

YES… …IF YOU ARE WHERE THE MOBILE CONSUMER IS

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CONSUMERS ARE MOBILE

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APPS CRUSH THE WEB

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SOCIAL & GAMES RULE

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SOCIAL & GAMES RULE

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THE MOBILE CONSUMER

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THE MOBILE CONSUMER

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THE MOBILE CONSUMER

NEW PSYCHOLOGICAL TRAITS• Technological

• Alone

• Narcissistic

• Stressed

• Speed junkie

• Skeptic

• Emotional

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IT’S A WOMAN

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SHE IS TECH SAVVY

SHE USES NATIVE APPS 88% OF THE TIME…

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SHE IS TECH SAVVY

SHE USES NATIVE APPS 88% OF THE TIME…

…AND THEY SET THE USER EXPERIENCE BAR VERY HIGH

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TOUCH

TARGET SIZE• 7-10mm

SNAPPINESS • Instant feedback and no lag

INTERFACE LAYOUT• Button layout according to how device is held

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USER INTERFACE

BUTTONS• App buttons look like app buttons

GESTURES• Swipe, reverse-swipe, tap, double-tap etc

TRANSITIONS• Many apps use similar effects and animations

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CONTENT

HI-RES• Mobile devices often have better screens

OPTIMIZED FOR THE DEVICE• Both quality and serving

READABILITY• Text is always readable

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LOOK AND ACT LIKE AN APP!

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SHE IS SELF-ABSORBED

MAKE IT ABOUT HER

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SHE IS SELF-ABSORBED

MAKE IT ABOUT HER

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SHE IS SELF-ABSORBED

MAKE IT ABOUT HER

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SHE IS A SPEED JUNKIE

MAKE YOUR SITE FLY

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SHE IS SKEPTIC

BUILD TRUST WITH PERSONALITY

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SHE IS EMOTIONAL

STAY IN THE CONVERSATION

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SHE IS EMOTIONAL

STAY IN THE CONVERSATION

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THE KEY MOBILE TACTICS

LOOK & ACT LIKE AN APP• Make her think you are a native

FLY AS FAST AS YOU CAN• A single delay will expose you in the first millisecond

MAKE IT PERSONAL• The mobile consumer is alone and narcissistic

STAY IN THE CONVERSATION• Listen and talk to learn and build trust

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Robin Carlsson Country Manager United Kingdom

[email protected]

THANKS!