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Understanding the Business Value of Desktop Virtualization UX
WHAT WE DO We provide the technology to move
your apps, data, and workflow to the
cloud so you can use them anywhere
on any device…anytime.
WHOM WE DO IT FOR Help modernize IT for SMBs as well
as large enterprises across multiple
verticals. We equip ISV’s and data
centers with new capabilities and
economics for delivering cloud and
mobile ready software.
Power The Next Cloud
ANY-cloud, ANY-platform,
ANY- application ANY- Data
on ANY-device
OUR REACH Through our acquisitions and organic
growth we partner with over 20,000
resellers in 90 countries and serve
over 100,000 customers.
THE TEAM A well seasoned team of executives
that have experience building
companies from start up all they way
through to multi-billion dollar entities
over the last 30 years
OUR VISION
Strategic partnerships with industry
leaders including Microsoft, VMWare,
Intel, and Nvidia
OUR FRIENDS
Understanding the Business impact of the vGPU
and UX
What GPU acceleration options make sense for my UX?
How will this affect my Desktop virtualization initiatives and
Hypervisor decisions in the future?
What's the impact to my Desktop Virtualization TCO based
on my business outcome for UX?
AGENDA
Proof of
Concept Purchase Implement Assess
Tech
Position
Tech x
where did we define the vision,
operational considerations?
Proof of
Concept 3
Initial
Purchase 2 Step 1
Realize
Vision Foundation
Position
Value
Proof of
Concept Purchase Implement Assess
Tech
Position
Tech x
Business Valuation of UX General estimates of the value of investment in user experience
vary from a return of $2 to $100 for every $1 invested in user
experience design.
Business Consumers Expectations are Shifting
More and more companies, particularly those that provide significant value through software, differentiate through and are known by the qualitative details of the experiences they provide. The push for UX excellence largely began in the consumer space, and now the expectations set by electronic devices and mobile apps are bleeding into industrial and enterprise contexts.
Many exciting developments in IT area appearing in the hands of consumers first and only then making their way into other arenas. - MARC ANDREESEN 1
61% OF GEN Y
50%
1 The Economist, “The Consumer-industrial Complex”
2 Intel, “Consumerization: What is in Store for IT?” July 2010
3 The Economist, “The Power of Many”
OF 30+
AND
30 %
Of doctors already use
iPads and 30% more
plan on using them in
the next year.3
believe the technology tools they use in their
personal/social life are more efficient and
productive than those used in their work life.2
Graphics Options in Virtualization
Microsoft Remote FX
KNOWLEDGE WORKERS
POWER USERS
DESIGNERS
General estimates of the value of investment in
user experience vary from a return of $2 to
$100 for every $1 invested in user experience
design.
Decreased productivity
Increased errors
Increased support costs
Increased training costs
Decreased job
satisfaction
Increased employee turnover
UX
Index
Conducting user research to understand the users’ characteristics, behaviors, needs, and context of use.
Using this understanding of business and user needs to design a solution that follows human factors
principles and design best practices.
Evaluating the design with users by conducting usability testing and making changes based on the
findings in an iterative design process
Hypervisor Approaches
Virtualization options
Partner Hypervisor Virtual Desktop Agent
XenServer (with GRID vGPU) XenDesktop
XenApp
Windows Server 2008 R2 or Server 2012
with Hyper-V
RemoteFX
vSphere (with GRID vGPU) Horizon
HYPERVISOR
Server
CPU
XenApp in a VM H
ard
ware
Memory Storage Network
Soft
ware
V
irtu
alizati
on
GRID K2
VIRTUAL MACHINE 1
vCPU vMemory vStorage vNetwork GPU #1
VIRTUAL MACHINE 2
vCPU vMemory vStorage vNetwork GPU #2
Windows Server OS
Virtual Driver
Virtual Driver
Virtual Driver
Virtual Driver
NVIDIA Driver
App App App App App
XenApp Session
XenApp Session
XenApp Session
XenApp Session
XenApp Session
Windows Server OS
Virtual Driver
Virtual Driver
Virtual Driver
Virtual Driver
NVIDIA Driver
App App App App App
XenApp Session
XenApp Session
XenApp Session
XenApp Session
XenApp Session
App App App VDA
HYPERVISOR
Guest OS
Virtual Graphics Driver
OS
Virtual Graphics Driver
Guest OS
Server
CPU
GPU Sharing Today H
ard
ware
Memory Storage Network
Soft
ware
Virtual Driver
Virtual Driver
Virtual Driver
Virtual Driver
Vir
tualizati
on
VIRTUAL MACHINE
vCPU vMemory vStorage vNetwork vGraphics
Client
GPU
NVIDIA Driver
Virtual Graphics Driver
Graphics APIs
Rendered Desktop
App App App VDA
App App App App VDA
Virtual Desktop TCO
UX & TCO
UX Maturity
Productivity
Cost
Learning Curve
Experience
Curve
Workload Optimization Not only can we scale by users per site, but we can also scale by
workload. So if you have users that work with more graphics
intensive (3D graphics) or computation intensive apps
(engineering & compiling apps), then we can provide the
appropriate VDDA appliance for those users.
Workload Optimization
We are the only vendor who can do Autonomous Resource
Scheduling
• Autonomous Resource Scheduling
distributes resources to desktops on an
as needed basis.
• Use only the hardware that you need.
• If a user requires more processing power
(CPU or GPU) for a certain task, then the
user can allocate more resources for that
task.
• This ability can significantly reduce the
cost of your entire Virtual Desktop
deployment.
Admin & Governance, $16,858 , 35%
Virtual Layer, $8,738 , 18%
Operating System, $5,000 ,
11%
Physical Server , $16,930 , 36%
HP380 G9 W/K1X2 SERVER TCO $47,526 VSPHERE BREAK DOWN
Admin & Governance Virtual Layer Operating System Physical Server
0 50 100 150 200 250
Time2Deliver (Hours)
Functional Man Hours
Rack & Stack Provisioning Image Security - Physical Server Security - Virtual Machine
0 50 100 150 200 250
Time2Deliver (Hours)
Functional Man Hours
Rack & Stack Provisioning Image Security - Physical Server Security - Virtual Machine
$16,858 , 39%
$4,730 , 11% $5,000 , 11%
$16,930 , 39%
HP380 G9 W/K1X2 SERVER TCO $43,518 XENSERVER BREAK DOWN
Admin & Governance Virtual Layer Operating System Physical Server
KNOWLEDGE WORKERS
POWER USERS
DESIGNERS DL380 G9 w/K1x2 per Server TCO
(vSphere 6) $ 47,526
Per User Total Cost of Ownership $ 743
Per Virtual Machine Total Cost of Ownership $ 743
DL380 G9 w/K1x2 per Server TCO
(Xenserver)
$ 43,518
Per User Total Cost of Ownership $ 680
Per Virtual Machine Total Cost of Ownership $ 680
Net Difference = $63 Dollars per User
Is this enough Savings to warrant a change in
your hypervisor decision?
RTO vs Quantity?
0 50 100 150 200 250
Time2Deliver
Functional Man Hours
HP
DL38
0K
2
Rack & Stack Provisioning Image Security - Physical Server Security - Virtual Machine
$16,056 , 31%
$8,738 , 17%
$5,000 , 10%
$21,459 , 42%
DL380G9 W/K2X2 SERVER TCO $51,253 VSPHERE BREAK DOWN
Admin & Governance Virtual Layer Operating System Physical Server
$16,056 , 34%
$4,730 , 10%
$5,000 , 11%
$21,459 , 45%
DL380G9 W/K2X2 SERVER TCO $47,245 XENSERVER BREAK DOWN
Admin & Governance Virtual Layer Operating System Physical Server
0 50 100 150 200 250
Time2Deliver
Functional Man Hours
HP
DL38
0 K
2
Rack & Stack Provisioning Image Security - Physical Server Security - Virtual Machine
0 20 40 60 80 100 120 140 160
Time2Deliver
Functional Man Hours
v3 P
GM
IN
Rack & Stack Provisioning Image Security - Physical Server Security - Virtual Machine
0 50 100 150 200 250
Time2Deliver
Functional Man Hours
HP
DL38
0 K
2
Rack & Stack Provisioning Image Security - Physical Server Security - Virtual Machine
0 50 100 150 200 250
Time2Deliver
Functional Man Hours
HP
DL38
0K
2
Rack & Stack Provisioning Image Security - Physical Server Security - Virtual Machine
KNOWLEDGE WORKERS
POWER USERS
DESIGNERS
DL380G9 w/K2x2 per Server TCO
(Vsphere) $ 51,253
Per User Total Cost of Ownership $ 3,203
Per Virtual Machine Total Cost of Ownership $ 6,407
DL380G9 w/K2x2 per Server TCO
(Xenserver) $ 47,245
Per User Total Cost of Ownership $ 2,953
Per Virtual Machine Total Cost of Ownership $ 5,906
Net Difference - of $4008 per host
Is this enough Savings to warrant a change in
your hypervisor decision?
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