Mobile Augmented Reality in Manufacturing | GTC...

Mobile Augmented Reality

in Manufacturing

Trak Lord, US Marketing & Communications

[email protected]

www.metaio.com

Phone (EMEA): +49-89-5480-198-0

Phone (US): +1-415-814-3376

http://www.youtube.com/user/metaioAR

http://www.flickr.com/photos/metaio/

http://augmentedblog.wordpress.com/

@twitt_AR

http://www.facebook.com/metaio

http://twitter.com/#!/twitt_AR feedback encouraged

@traklord

@metaioUS

#gtc

mailto:[email protected]

http://www.metaio.com


















http://twitter.com/

http://twitter.com/

http://twitter.com/

http://twitter.com/

Who is Metaio?

• Leading Augmented Reality Software

& Solutions Provider

• Extensive Patent & IP Portfolio

• Decade of AR

• AR SDK with 30k Developers

• Over 300 AR apps powered by Metaio

• 500+ B2B customers (IKEA, Lego,

Audi, Mitsubishi Electric)

• Munich HQ + San Francisco Office

• Only AR Company to offer solutions,

middleware, hardware IP & content

http://metaio.com/company

http://metaio.com/company

What is mobile Augmented Reality?

www.youtube.com/watch?v=-24ySXEMq1U

http://www.youtube.com/watch?v=-24ySXEMq1U





AR is a Horizontal Technology

Marketing Art

Education

Publishing

Training

Gaming

Advertising

Branding Engineering

Manufacturing

there are more than

1,000,000,000 AR-enabled

objects in the world today

Augmented Reality is already everywhere

• 43 pieces of augmented or activated content

• most downloaded branded

app of 2012

• User spends average 8 minutes in app

• More than 5 Million downloads

• 30% are new users

• 35% more scans on weekends

• 211 Million catalogues distributed

Augmented Reality use cases


http://www.youtube.com/watch?v=MK8QERoVTxQ




http://www.youtube.com/watch?v=__XFLscwbgM




• Internal Enterprise Mobile program

• 500 Contractors registered

• Increases productivity

• Eliminates marketing / sales Redundancies

• Projected $30 Million sales increase

• Reduces printing costs by millions


http://youtu.be/iz4ykMn3UR4




http://www.youtube.com/watch?v=TDTWOlbWBXI




• A1 & A3 compatible

• Combines AR with Image recognition

• Simple & direct user experience

• Nominated for Best Mobile Automotive Solution

by the GSMA for the 2013 Mobile World Congress

• Potentially reduces printing costs by millions


http://www.youtube.com/watch?v=tqK9HlzX79I




http://www.youtube.com/watch?v=REy4oDCeNms&list=PLBBEFE9017075AA18



by 2014 augmented reality

will be on every smartphone

augmented reality will become the

primary interface

for experiencing the digital

Introducing the AREngine

http://www.youtube.com/watch?v=6br7NreTwD4



Join us at this year’s InsideAR

metaio.com/insideAR

http://www.youtube.com/watch?v=SvU1pDANDkU



The Augmented Tegra

Experience Graeme Finlayson, SVP Business Development

Wednesday, March 20

11:30 – 11:55

Marriott Ballroom 3

Thank You

Trak Lord, US Marketing & Communications

augmentedblog.wordpress.com

[email protected]

@traklord

Mobile Augmented Reality in Manufacturing | GTC...

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