Download - The Value Of Competitor Analysis On Social Media

The Value Of Competitor Analysis

The Value Of Competitor Analysis

This presentation will explain the true value of competitor analysis work on social media

@datifyuk | www.datify.co.uk | 01733 865094

Comparison & Context Are King

Without context, social media metrics are meaningless…


But Most Still Focus On Number 1

Facebook insights & other native tools only give you your metrics


It’s Time To Branch Out

Lack of knowledge and time available are the key issues, and we can help


The Data Available On Social


Fan Growth Tracking


-

2,000

4,000

6,000

8,000

10,000

12,000

Fac

ebo

ok

Au

die

nc

e Si

ze

Brand Competitor 1 Competitor 2

Engagement Rate Tracking


0.00%

0.50%

1.00%

1.50%

2.00%

2.50%

4th November 11th November 18th November 25th November 2nd December

Wee

kly

Eng

agem

ent

Rat

e

Week Commencing

Brand 1 Competitor 1 Competitor 2

Post Velocity Comparisons


0.00%

0.50%

1.00%

1.50%

2.00%

2.50%

0

1

2

3

4

5

6

1st

2nd

3rd

4th

5th

6th

7th

8th

9th

10th

11th

12th

13th

14th

15th

Avg

. Po

st E

ng

agem

ent

Nu

mbe

r o

f Po

sts

Date

BRAND PAGE Number of Posts Avg. Post Engagement

0.00%

0.50%

1.00%

1.50%

2.00%

2.50%

3.00%

3.50%

0

1

2

3

4

5

1st

2nd

3rd

4th

5th

6th

7th

8th

9th

10th

11th

12th

13th

14th

15th

Avg

. En

gag

emen

t R

ate

Nu

mbe

r o

f Po

sts

Date

Competitor Activity Number of Posts Avg. Post Engagement

0.00%

0.50%

1.00%

1.50%

2.00%

2.50%

0

5

10

15

20

25

30

Photo Video Status

Avg

. Po

st E

ng

agem

ent

Nu

mbe

r o

f Po

sts

Content Type

Brand Page Number of Posts Avg. Post Engagement

Post Type Comparisons


0.00%

0.50%

1.00%

1.50%

2.00%

2.50%

0

5

10

15

20

25

30

35

Photo Video Status

Avg

. Po

st E

ng

agem

ent

Nu

mbe

r o

f Po

sts

Content Type

Competitor Page Number of Posts Avg. Post Engagement

Post Time Analysis


0 5 10 15 20 25 30 35 40

00:00

02:00

04:00

06:00

08:00

10:00

12:00

14:00

16:00

18:00

20:00

22:00

Number of Posts

Tim

e O

f D

ay

Brand Competitor 1

Daily Mention Comparison


0

200

400

600

800

1000

1200

DA

ily

Men

tio

ns

Brand Competitor

What To Do With This Data


Optimise Your Strategy Once you understand your performance vs. competitors you can amend your strategy to improve


Improve Your ROI Optimising your content allows your social media channels to perform better, and your ROI to increase – a no brainer!


So What Are You Waiting For?


www.datify.co.uk [email protected]

@datifyuk 01733 865094