The Value Of Competitor Analysis On Social Media
17
The Value Of Competitor Analysis
-
Upload
ben-harper -
Category
Marketing
-
view
447 -
download
0
description
Conducting a competitor analysis on your social media platforms can be time consuming - however, it is well worth it. We quickly scan the type of data available to show you what you can find out about your competition in the marketplace.
Transcript of The Value Of Competitor Analysis On Social Media
The Value Of Competitor Analysis
The Value Of Competitor Analysis
This presentation will explain the true value of competitor analysis work on social media
@datifyuk | www.datify.co.uk | 01733 865094
Comparison & Context Are King
Without context, social media metrics are meaningless…
@datifyuk | www.datify.co.uk | 01733 865094
But Most Still Focus On Number 1
Facebook insights & other native tools only give you your metrics
@datifyuk | www.datify.co.uk | 01733 865094
It’s Time To Branch Out
Lack of knowledge and time available are the key issues, and we can help
@datifyuk | www.datify.co.uk | 01733 865094
The Data Available On Social
@datifyuk | www.datify.co.uk | 01733 865094
Fan Growth Tracking
@datifyuk | www.datify.co.uk | 01733 865094
-
2,000
4,000
6,000
8,000
10,000
12,000
Fac
ebo
ok
Au
die
nc
e Si
ze
Brand Competitor 1 Competitor 2
Engagement Rate Tracking
@datifyuk | www.datify.co.uk | 01733 865094
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
4th November 11th November 18th November 25th November 2nd December
Wee
kly
Eng
agem
ent
Rat
e
Week Commencing
Brand 1 Competitor 1 Competitor 2
Post Velocity Comparisons
@datifyuk | www.datify.co.uk | 01733 865094
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
0
1
2
3
4
5
6
1st
2nd
3rd
4th
5th
6th
7th
8th
9th
10th
11th
12th
13th
14th
15th
Avg
. Po
st E
ng
agem
ent
Nu
mbe
r o
f Po
sts
Date
BRAND PAGE Number of Posts Avg. Post Engagement
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
0
1
2
3
4
5
1st
2nd
3rd
4th
5th
6th
7th
8th
9th
10th
11th
12th
13th
14th
15th
Avg
. En
gag
emen
t R
ate
Nu
mbe
r o
f Po
sts
Date
Competitor Activity Number of Posts Avg. Post Engagement
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
0
5
10
15
20
25
30
Photo Video Status
Avg
. Po
st E
ng
agem
ent
Nu
mbe
r o
f Po
sts
Content Type
Brand Page Number of Posts Avg. Post Engagement
Post Type Comparisons
@datifyuk | www.datify.co.uk | 01733 865094
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
0
5
10
15
20
25
30
35
Photo Video Status
Avg
. Po
st E
ng
agem
ent
Nu
mbe
r o
f Po
sts
Content Type
Competitor Page Number of Posts Avg. Post Engagement
Post Time Analysis
@datifyuk | www.datify.co.uk | 01733 865094
0 5 10 15 20 25 30 35 40
00:00
02:00
04:00
06:00
08:00
10:00
12:00
14:00
16:00
18:00
20:00
22:00
Number of Posts
Tim
e O
f D
ay
Brand Competitor 1
Daily Mention Comparison
@datifyuk | www.datify.co.uk | 01733 865094
0
200
400
600
800
1000
1200
DA
ily
Men
tio
ns
Brand Competitor
What To Do With This Data
@datifyuk | www.datify.co.uk | 01733 865094
Optimise Your Strategy Once you understand your performance vs. competitors you can amend your strategy to improve
@datifyuk | www.datify.co.uk | 01733 865094
Improve Your ROI Optimising your content allows your social media channels to perform better, and your ROI to increase – a no brainer!
@datifyuk | www.datify.co.uk | 01733 865094
So What Are You Waiting For?
@datifyuk | www.datify.co.uk | 01733 865094
