Swap · 2017. 3. 21. · TradeYa! Most successful, with Emphasis on Economy and Social Media...
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Swap “A barter economy” Native mobile app Feb, 2015
Transcript of Swap · 2017. 3. 21. · TradeYa! Most successful, with Emphasis on Economy and Social Media...
Swap“A barter economy”
Native mobile appFeb, 2015
A barter economy is when services are bartered for other services. When I first started designing this system, I was keenly unaware of
startups’ past failures and the challenges that capsized them. In fact, a barter economy economically and socially makes little sense.
The Impossible UX Challenge
Three reasons why a barter economy does not work
1. Lack of Common Measure of Value Goods and services are not fungible. That is, there is no way to determine whether one item is equivalent to another, at least, not without great difficulty.
2. Coincidence of WantsBarter transactions can be possible only when two persons desiring exchange of commodities should have such commodities which are mutually needed by each other. It is very difficult to find such persons where there is coincidence of wants.
3. Fractional ValuesIf two people need each other’s services, it is unlikely they will need each other for the same amount of time.
1. Competitor research
2. User research
3. Persona
4. Journey map
5. Process flow
6. Wireframe explanations
7. Prototypes
Outline of slides
COMPETITOR RESEARCH
TradeYa!
Most successful, with Emphasis on Economy and Social Media
COMPETITOR RESEARCH
Makerfox
Focus on Startups (ie- coding)
COMPETITOR RESEARCH
FavorTree
Focus on Greater Good
COMPETITOR RESEARCH
trade a favor
Focus on economic value
COMPETITOR RESEARCH
OweYaa
Focus on Helping People Gain Skills
COMPETITOR RESEARCH
USER RESEARCH
One-on-one Inteviews
USER RESEARCH
74%
16%
11%
Depends
Yes
No
Would you be willing to use and advanced skill?
USER RESEARCH
Depends on what?
0
25
50
75
100
Entrepreneurial Unattainable Highly Expert Lots of Small
USER RESEARCH
0
25
50
75
100
Trustworthy Fun Attractive Intelligent
What is Most Important About the Person?
USER RESEARCH
PERSONA
Shelly
Knowledge Life Cycle
Activities and Interests Influencers
Swap Persona: Exchange Service
I am willing to give help in order to either make connections for a new job, make friends, or I need something done that I currently do not have money to pay for. In fact, making connections is very important to me.
I am an attractive girl and I feel that my skills are very valuable. My skills are honestly probably too good for anyone and I don’t want to do any real work in order to get what I want.
However, perhaps if I get some amazing service then I would be willing to work for free. For exampole, if I get some real, professional help, I would work.
Otherwise, the only reason I would use this product is so I would have an excuse to make friends.
I just moved to Los Angeles and I have an entry level job. I am not making much money, and I don’t have many friends.”
“I attended University of Washington and I am very smart. I studied marketing and English and I can write for people.I don’t want to meet any creeps, because my life is filled with creeps trying to hit me up.”
Marketing
English
Fashion/Model
Friends
Relationships
Career
Vacation
Bars and Clubs
Fitness
Sightseeing
Netflix
Film Industry
Able to Model
Psychology Major
Looking for Swap
Willing to Accept help
JOURNEY MAP
PROCESS FLOW
WIREFRAME EXPLANATIONS
WIREFRAME
PROFILE VIEWThe profile view is important because Swap is largely a social networking app. At the end of the day, people will only collaborate with someone if they think they would be cool to work with. Therefore, it is important that the entire page shows social interaction instead of skill levels.
This is why total swaps, and faces of the people, amount of comments, and badges are included. In addition, it is why the picture is so large, and takes more real estate than any other item on the page. Badges and levels will be based on how much others like them.
The best way to think of this page is that this is a website to make friends. Location, name, resume, skill level… all important; but not the center of the profile.
HOME PAGEThis was by far the hardest interface to build. Here are 11 of the many considerations I took. 1. A larger picture 2. “Connect” instead of message 3. Response Rate 4. Hours ago posted 5. Drop down for status, but not for profile 6. Open area on the right side of the profile area 7. Pictures for badges, next to the explanation of why there is a badge 8. Self-Evaluation score for their skill 9. Amount of reviews 10. These are placed in card format 11. “Status” was the word chosen
WIREFRAME
NEWS FEEDThis page is completely unnecessary. However, it is part of the game. The whole point of the game is that this is a community and people are becoming friends. Therefore, the interface of this page mimics a dating website where it would show that two people became a connection. The language says that they “helped each other” instead of swapping services.
WIREFRAME
ONBOARDINGAfter some exploration, users need to use the app in a functional way. They are shown why and how to fill out information. Here are some considerations I took. 1. Friendly tone 2. There is no other option but to press the area 3. There is a clear arrow pointing 4. There are no distractions 5. The user is not “forced” to touch the button, but it feels like a choice because they are choosing to go to that particular page.
WIREFRAME
PROTOTYPE
*Final Product: Digital Prototype*Video of prototype is 1 minute. 1 minute that will blow your mind.
https://www.youtube.com/watch?v=rX9bfh21NGU
