Download - The Genius of Regular People via Pinterest's CEO #CannesLions #OgilvyCannes

geniustheof

6 insights from Pinterest’s Co-Founder &

CEO talks on what makes his site great:

It’s Pinterest: the Magic of Discovery

regular peOple

PINTEREST: THE MAGIC OF DISCOVERY

human

Nature PeoPle, not algorithms, Put the magic into digital

a-ha moments, Silbermann told the audience.

The image-driven site may be rooted in

interesting technology, but ultimately it’s

all about visual splendor and creativity. He

unveiled the company’s first ad, which showed

featured people using Pinterest to get excited

about heading off on a trip, working out, or

setting up a barbequing area in their yard.

1


Search—and

Discover In the early 1900s, people went to libraries to

look things up. Google is like the Dewey Decimal

system, founded to help people navigate the

stacks, Silbermann said. But to find reliable

sources of inspiration for esoteric topics, they

headed to the picture collection of the New York

Public Library. That resource was inspiring.

2


Seeing what'S

Possible Google changed the world: Now you can do a get

a quick snapshot of someone’s life before you

go out for dinner with her. But search doesn’t

answer open-ended, creativity-based questions,

Silbermann said. Pinterest is searchable

and creative. “We have tens of millions of

curators and tens of billions of images,” he

said. "It’s all about seeing what is possible.”

3


Finding Your

Crowd Pinterest doesn’t just share collections. It

allows you to find collections of similar tastes,

to delve deeper into your own tastes and

preferences. What kind of furniture do you want

to set up? What kind of wedding would you like?

Pinterest helps you figure those things out.

4


Bred in the

bone Pinterest “unlocks the genius of people,”

Silbermann said. Being a genius isn't necessarily

being masterful. Rather, the term is derived

from the Latin word genere, meaning inborn

ability. We all have some, he said, and they

key is to have a place to tap into it.

5


“People, not algorithms, put the magic into digital a-ha moments"Ben Silbermann, co-founder & ceo, Pinterest