Download - The Future of Mobile Social Networking

THE FUTURE OF MOBILE SOCIAL NETWORKINGStanislav Rejthar

Amsterdam 13 April 2010

Agenda

13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam 2

WHAT is a mobile social network?

WHY do people (mobile) social network?

HOW can telecom industry profit? (6 models)

Research methodology

Research Methodology


Industry insight

Triangulation and Strategy Development

Documentary research

In-depth interviews

WHAT is a Mobile Social Network?


Relationships and flows betweenpeople, groups, organizations, computers orother information/knowledge processing entities

Mobile social network

Mobile channel of a social network

OR?

WHY?


Belonging

Conversation

Fame

Entertainment

Anytime, anywhere

Productivity service

Attractive service

Ease of use

Identity

Fashion

Reasonable price

Sharing

Source: Informa Telecoms & Media, TNS Aisa, in-depth interviews

Telecom service is paid


HOW: Revenue Stream Riddle

• 3rd party pays• Attractive service• Perpetual beta

• Service bundles• Infrastructure• Big bang approach

Social networking irreversibly changes

person-to-person communication

Person-to-person communication is heart of telecom

service

Social networking is free (for end-user)

Telecoms and SN: Six Models /1-3Toll-gate ignores taxi services - they (may) find that 4x4 cars do not need our highway

Telecom business as usual


Courtesy of M.Llansades, www.flickr.com/photos/llansades/

Toll-gate creates its own taxi, in order to maximise the toll revenues

Telecom creates its own social network service

Toll-gate aggregate people within buses

Telecom offers a branded account aggregation service

1

2

3

Telecoms and SN: Six Models /4-6

Toll-gate keeps grass lawns along the highway clean

Small value added services:•Location awareness API or•Presence API;•Micro-payments API;•CRM mining/sales of statistics


Courtesy of M.Llansades, www.flickr.com/photos/llansades/

Toll-gate dedicates a VIP slot for Taxis

Partnership with an established social network service

Toll-gate provides superior service to Taxis

Focus on the interoperable infrastructure

4

5

6

Model 6: Interoperability Example


?

Conclusion


Social networking is megatrend

Mobility is commonplace

Social networking must get interoperable

THANK YOUFOR YOUR [email protected]

The opinions expressed hereby and the research conclusions are purely my own and does not necessarily reflect the views of any organisation I worked for.