Future NetNetworking - Working the room8 December 2011

AGENDA

Networking - The 10 golden rules

Exercise on networking

Stump the Strategist session. Your chewiest marketing challenge solved live in 9 minutes. 

Link to me on LinkedIn (Ashton Bishop) and you can download this presentation

FirstlyJulia is watching you so you

better make the most of tonight

That we’ve all broken

1. We all need a new perspectiveThe rate of change of the rate of change is changing

faster than ever before

Paris in the

the Spring xx

Bird in the

the Hand xxx

Familiarity Exercise

Which way is she spinning?

Things aren’t always as they

seem!

Are you sure of what you see?

2. The event starts way before the eventyour objective | your attitude | your research | your look

3. Who you are being is more important than what you say

*Mehrabian, 1971

Non-verbal 55%Vocal 38%Words 7%

What makes up communication?

4. A stranger is just a friend that you haven’t met yet

It’s not networking unless you meet new people

5. There are only a few openers• Something about them (most interesting)

• Something about the event

• Something that’s making news

• Something about you (least interesting)

6. People don’t care how much you know until they know how much you careTwo ears and one mouth for a reason

7. Obscurity is now your biggest riskBe bigger than your job title

We’re hardwired to notice only what’s different

8. Nothing happens withoutDesire | Permission

9. Humans act out of self-interestBe your own match maker

WANT | HAVE

10. A connection takes two points• Reach first

• Agreement comes before the business card

• Don’t waste time worrying... Everybody is as scared and messed up as you

Stump the Strategist• Your chewiest, crunchiest challenge on marketing

• Personal branding

• Networking

• Solved live in 9 minutes

• (then you guys will vote on stumped or passed)

ExerciseImagine and visualise you are talking to somebody who

you have a high level of comfort and rapport with

THANKS

stepchangemarketing.com