The Future of Mobile Social Networking

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THE FUTURE OF MOBILE SOCIAL NETWORKING Stanislav Rejthar Amsterdam 13 April 2010

description

The future of mobile social networking from the telecom perspective. (Amsterdam 13 April 2010)

Transcript of The Future of Mobile Social Networking

Page 1: The Future of Mobile Social Networking

THE FUTURE OF MOBILE SOCIAL NETWORKINGStanislav Rejthar

Amsterdam 13 April 2010

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Agenda

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WHAT is a mobile social network?

WHY do people (mobile) social network?

HOW can telecom industry profit? (6 models)

Research methodology

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Research Methodology

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Industry insight

Triangulation and Strategy Development

Documentary research

In-depth interviews

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WHAT is a Mobile Social Network?

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Relationships and flows betweenpeople, groups, organizations, computers orother information/knowledge processing entities

Mobile social network

Mobile channel of a social network

OR?

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WHY?

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Belonging

Conversation

Fame

Entertainment

Anytime, anywhere

Productivity service

Attractive service

Ease of use

Identity

Fashion

Reasonable price

Sharing

Source: Informa Telecoms & Media, TNS Aisa, in-depth interviews

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Telecom service is paid

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HOW: Revenue Stream Riddle

• 3rd party pays• Attractive service• Perpetual beta

• Service bundles• Infrastructure• Big bang approach

Social networking irreversibly changes

person-to-person communication

Person-to-person communication is heart of telecom

service

Social networking is free (for end-user)

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Telecoms and SN: Six Models /1-3Toll-gate ignores taxi services - they (may) find that 4x4 cars do not need our highway

Telecom business as usual

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Courtesy of M.Llansades, www.flickr.com/photos/llansades/

Toll-gate creates its own taxi, in order to maximise the toll revenues

Telecom creates its own social network service

Toll-gate aggregate people within buses

Telecom offers a branded account aggregation service

1

2

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Telecoms and SN: Six Models /4-6

Toll-gate keeps grass lawns along the highway clean

Small value added services:•Location awareness API or•Presence API;•Micro-payments API;•CRM mining/sales of statistics

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Courtesy of M.Llansades, www.flickr.com/photos/llansades/

Toll-gate dedicates a VIP slot for Taxis

Partnership with an established social network service

Toll-gate provides superior service to Taxis

Focus on the interoperable infrastructure

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5

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Model 6: Interoperability Example

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?

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Conclusion

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Social networking is megatrend

Mobility is commonplace

Social networking must get interoperable

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THANK YOUFOR YOUR [email protected]

The opinions expressed hereby and the research conclusions are purely my own and does not necessarily reflect the views of any organisation I worked for.