*As Measured by LinkedIn's Content Marketing Score

The Most Influential Manufacturing Brands on LinkedIn:

The Top 10

Content Marketing Score based on LinkedIn global active members in 2015

Oil and EnergyUnited States

1 2Electrical and Electronic ManufacturingJapan

Electrical and Electronic ManufacturingJapan

3 4Oil and EnergyNetherlands

5Electrical and Electronic ManufacturingUnited States

Electrical and Electronic ManufacturingGermany

6

AutomotiveUnited States

7

9Electrical and Electronic ManufacturingFrance

10AutomotiveUnited States

Oil and EnergyUnited States

8

39. PetrobrasOil and EnergyBrazil

43. Alstom GroupOil and EnergyFrance

47. ConocoPhillipsOil and EnergyUnited States

23. Jaguar Land RoverAutomotiveUnited Kingdom

27. EatonElectrical andElectronic ManufacturingUnited States

35. Rio TintoMining & MetalsUnited Kingdom

11. TOTALOil and EnergyFrance

15. Nissan Motor Corporation

AutomotiveJapan

19. TechnipOil and EnergyFrance

41. AUDI AGAutomotiveGermany

45. Anglo AmericanMining and MetalsUnited Kingdom

49. RelianceOil and EnergyIndia

25. Rolls-RoyceAviation and AerospaceUnited Kingdom

29. Groupe RenaultAutomotiveFrance

37. ValeMining and MetalsBrazil

13. ABBElectrical and Electronic ManufacturingSwitzerland

17. HalliburtonOil and EnergyUnited States

21. StatoilOil and EnergyNorway

42. Daimler AGAutomotiveGermany

46. EniOil and EnergyItaly

50. BHP BillitonMining and MetalsAustralia

26. 3MMechanical or Industrial EngineeringUnited States

30. Mercedes-Benz USA

AutomotiveUnited States

38. Johnson ControlsMechanical or Industrial EngineeringUnited States

14. BASFChemicalsGermany

18. Ford Motor Company

AutomotiveUnited States

22. Airbus GroupAviation and AerospaceFrance

40. BOMBARDIERAviation and AerospaceCanada

44. Saudi AramcoOil and EnergySaudi Arabia

48. SaipemOil and EnergyItaly

24. BoeingAviation and AerospaceUnited States

28. PetrofacOil and EnergyUnited Kingdom

36. Caterpillar Inc.MachineryUnited States

31. Toyota Motor Corporation

AutomotiveJapan

33. SchlumbergerOil and EnergyUnited States

34. FerrariAutomotiveItaly

32. Baker HughesOil and EnergyUnited States

12. ExxonMobilOil and EnergyUnited States

16. Alstom PowerOil and EnergySwitzerland

20. NASA - National Aeronautics and Space Administration

Aviation and AerospaceUnited States

Distribution of the 50 Most Influential Manufacturing Brands by Vertical Industry

The Content Marketing Score evaluates all content-based activities on the LinkedIn platform, including Company Page updates, employee shares, LinkedIn Sponsored Updates, and Influencer and employee posts through the LinkedIn Publishing Platform.

The Content Marketing 50:

The 50 Most Influential Manufacturing Brands on LinkedIn*

Manufacturing Edition

The Most Influential Manufacturing Brands on LinkedIn:

11-50

®

The manufacturing sector has adapted quickly to digital marketing by using tactics that range from email to search and from social media to mobile. As part of this embrace of digital marketing, a large contingent of manufacturing industry brands are leveraging LinkedIn for content marketing. Below are the top 50 global manufacturing brands based on their LinkedIn Content Marketing Scores, which are calculated by measuring the ratio between the total target audience and the unique users that engaged with the content.

The Top Performing Manufacturing Brands on LinkedIn Tend to Share the Following Traits:

Frequency of LinkedIn Company Page Updates Among the Most Influential Manufacturing Brands: 11 per Week

of companies on the list have employees who share on LinkedIn content created by others

90%

100%of companies on the list post updates to theirLinkedIn Company Pages

Smart Community

2% Transportation

4% Mechanical or Industrial

Chemicals 2%

Machinery 2%

22% Automotive

36% Oil & Gas

8% Mining

& Metals

14%Electrical and

Electronics Manufacturing

10%Aviation & Aerospace

22% Automotive

of companies on thelist have employees who post their own content on LinkedIn

of companies on the list invest in LinkedIn Sponsored Updates