The 50 most influential manufacturing brands on LinkedIn
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*As Measured by LinkedIn's Content Marketing Score The Most Influential Manufacturing Brands on LinkedIn: The Top 10 Content Marketing Score based on LinkedIn global active members in 2015 Oil and Energy United States 1 2 Electrical and Electronic Manufacturing Japan Electrical and Electronic Manufacturing Japan 3 4 Oil and Energy Netherlands 5 Electrical and Electronic Manufacturing United States Electrical and Electronic Manufacturing Germany 6 Automotive United States 7 9 Electrical and Electronic Manufacturing France 10 Automotive United States Oil and Energy United States 8 39. Petrobras Oil and Energy Brazil 43. Alstom Group Oil and Energy France 47. ConocoPhillips Oil and Energy United States 23. Jaguar Land Rover Automotive United Kingdom 27. Eaton Electrical and Electronic Manufacturing United States 35. Rio Tinto Mining & Metals United Kingdom 11. TOTAL Oil and Energy France 15. Nissan Motor Corporation Automotive Japan 19. Technip Oil and Energy France 41. AUDI AG Automotive Germany 45. Anglo American Mining and Metals United Kingdom 49. Reliance Oil and Energy India 25. Rolls-Royce Aviation and Aerospace United Kingdom 29. Groupe Renault Automotive France 37. Vale Mining and Metals Brazil 13. ABB Electrical and Electronic Manufacturing Switzerland 17. Halliburton Oil and Energy United States 21. Statoil Oil and Energy Norway 42. Daimler AG Automotive Germany 46. Eni Oil and Energy Italy 50. BHP Billiton Mining and Metals Australia 26. 3M Mechanical or Industrial Engineering United States 30. Mercedes-Benz USA Automotive United States 38. Johnson Controls Mechanical or Industrial Engineering United States 14. BASF Chemicals Germany 18. Ford Motor Company Automotive United States 22. Airbus Group Aviation and Aerospace France 40. BOMBARDIER Aviation and Aerospace Canada 44. Saudi Aramco Oil and Energy Saudi Arabia 48. Saipem Oil and Energy Italy 24. Boeing Aviation and Aerospace United States 28. Petrofac Oil and Energy United Kingdom 36. Caterpillar Inc. Machinery United States 31. Toyota Motor Corporation Automotive Japan 33. Schlumberger Oil and Energy United States 34. Ferrari Automotive Italy 32. Baker Hughes Oil and Energy United States 12. ExxonMobil Oil and Energy United States 16. Alstom Power Oil and Energy Switzerland 20. NASA - National Aeronautics and Space Administration Aviation and Aerospace United States Distribution of the 50 Most Influential Manufacturing Brands by Vertical Industry The Content Marketing Score evaluates all content-based activities on the LinkedIn platform, including Company Page updates, employee shares, LinkedIn Sponsored Updates, and Influencer and employee posts through the LinkedIn Publishing Platform. The Content Marketing 50: The 50 Most Influential Manufacturing Brands on LinkedIn* Manufacturing Edition The Most Influential Manufacturing Brands on LinkedIn: 11-50 ® The manufacturing sector has adapted quickly to digital marketing by using tactics that range from email to search and from social media to mobile. As part of this embrace of digital marketing, a large contingent of manufacturing industry brands are leveraging LinkedIn for content marketing. Below are the top 50 global manufacturing brands based on their LinkedIn Content Marketing Scores, which are calculated by measuring the ratio between the total target audience and the unique users that engaged with the content. The Top Performing Manufacturing Brands on LinkedIn Tend to Share the Following Traits: Frequency of LinkedIn Company Page Updates Among the Most Influential Manufacturing Brands: 11 per Week of companies on the list have employees who share on LinkedIn content created by others 90% 100% of companies on the list post updates to their LinkedIn Company Pages Smart Community 2% Transportation 4% Mechanical or Industrial Chemicals 2% Machinery 2% 22% Automotive 36% Oil & Gas 8% Mining & Metals 14% Electrical and Electronics Manufacturing 10% Aviation & Aerospace 22% Automotive of companies on the list have employees who post their own content on LinkedIn of companies on the list invest in LinkedIn Sponsored Updates
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Transcript of The 50 most influential manufacturing brands on LinkedIn
*As Measured by LinkedIn's Content Marketing Score
The Most Influential Manufacturing Brands on LinkedIn:
The Top 10
Content Marketing Score based on LinkedIn global active members in 2015
Oil and EnergyUnited States
1 2Electrical and Electronic ManufacturingJapan
Electrical and Electronic ManufacturingJapan
3 4Oil and EnergyNetherlands
5Electrical and Electronic ManufacturingUnited States
Electrical and Electronic ManufacturingGermany
6
AutomotiveUnited States
7
9Electrical and Electronic ManufacturingFrance
10AutomotiveUnited States
Oil and EnergyUnited States
8
39. PetrobrasOil and EnergyBrazil
43. Alstom GroupOil and EnergyFrance
47. ConocoPhillipsOil and EnergyUnited States
23. Jaguar Land RoverAutomotiveUnited Kingdom
27. EatonElectrical andElectronic ManufacturingUnited States
35. Rio TintoMining & MetalsUnited Kingdom
11. TOTALOil and EnergyFrance
15. Nissan Motor Corporation
AutomotiveJapan
19. TechnipOil and EnergyFrance
41. AUDI AGAutomotiveGermany
45. Anglo AmericanMining and MetalsUnited Kingdom
49. RelianceOil and EnergyIndia
25. Rolls-RoyceAviation and AerospaceUnited Kingdom
29. Groupe RenaultAutomotiveFrance
37. ValeMining and MetalsBrazil
13. ABBElectrical and Electronic ManufacturingSwitzerland
17. HalliburtonOil and EnergyUnited States
21. StatoilOil and EnergyNorway
42. Daimler AGAutomotiveGermany
46. EniOil and EnergyItaly
50. BHP BillitonMining and MetalsAustralia
26. 3MMechanical or Industrial EngineeringUnited States
30. Mercedes-Benz USA
AutomotiveUnited States
38. Johnson ControlsMechanical or Industrial EngineeringUnited States
14. BASFChemicalsGermany
18. Ford Motor Company
AutomotiveUnited States
22. Airbus GroupAviation and AerospaceFrance
40. BOMBARDIERAviation and AerospaceCanada
44. Saudi AramcoOil and EnergySaudi Arabia
48. SaipemOil and EnergyItaly
24. BoeingAviation and AerospaceUnited States
28. PetrofacOil and EnergyUnited Kingdom
36. Caterpillar Inc.MachineryUnited States
31. Toyota Motor Corporation
AutomotiveJapan
33. SchlumbergerOil and EnergyUnited States
34. FerrariAutomotiveItaly
32. Baker HughesOil and EnergyUnited States
12. ExxonMobilOil and EnergyUnited States
16. Alstom PowerOil and EnergySwitzerland
20. NASA - National Aeronautics and Space Administration
Aviation and AerospaceUnited States
Distribution of the 50 Most Influential Manufacturing Brands by Vertical Industry
The Content Marketing Score evaluates all content-based activities on the LinkedIn platform, including Company Page updates, employee shares, LinkedIn Sponsored Updates, and Influencer and employee posts through the LinkedIn Publishing Platform.
The Content Marketing 50:
The 50 Most Influential Manufacturing Brands on LinkedIn*
Manufacturing Edition
The Most Influential Manufacturing Brands on LinkedIn:
11-50
®
The manufacturing sector has adapted quickly to digital marketing by using tactics that range from email to search and from social media to mobile. As part of this embrace of digital marketing, a large contingent of manufacturing industry brands are leveraging LinkedIn for content marketing. Below are the top 50 global manufacturing brands based on their LinkedIn Content Marketing Scores, which are calculated by measuring the ratio between the total target audience and the unique users that engaged with the content.
The Top Performing Manufacturing Brands on LinkedIn Tend to Share the Following Traits:
Frequency of LinkedIn Company Page Updates Among the Most Influential Manufacturing Brands: 11 per Week
of companies on the list have employees who share on LinkedIn content created by others
90%
100%of companies on the list post updates to theirLinkedIn Company Pages
Smart Community
2% Transportation
4% Mechanical or Industrial
Chemicals 2%
Machinery 2%
22% Automotive
36% Oil & Gas
8% Mining
& Metals
14%Electrical and
Electronics Manufacturing
10%Aviation & Aerospace
22% Automotive
of companies on thelist have employees who post their own content on LinkedIn
of companies on the list invest in LinkedIn Sponsored Updates
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![The 10 Most Influential Global Brands on LinkedIn [INFOGRAPHIC]](https://static.fdocuments.net/doc/165x107/554c656eb4c905f76f8b48dc/the-10-most-influential-global-brands-on-linkedin-infographic.jpg)
