LinkedIn for Brands and Businesses
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LinkedIn for Brands and Businesses Christopher S. Penn Vice President, Marketing Technology
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LinkedIn used to be “the other social network”, the place which had a reputation as just a big bin of digital resumes. Suddenly, it’s a huge online marketing opportunity with over 238 million registered members. Learn how to leverage this opportunity in the 7 core areas of LinkedIn for businesses and brands.
Transcript of LinkedIn for Brands and Businesses
LinkedIn for Brands andBusinesses
Christopher S. PennVice President, Marketing Technology
LinkedIn for Brands andBusinesses
Christopher S. PennVice President, Marketing Technology
Who?
Who?
Why LinkedIn?
Prep Company
Group Intel
AdsInteraction
Measurement
Prep Company
Group Intel
AdsInteraction
Measurement
Do not be shy. It’s a professional network.
ifttt.com
Prep Company
Group Intel
AdsInteraction
Measurement
Company Profile
Products & Services
Adding Products & Services
Multiple Audiences
Social Plugins
Prep Company
Group Intel
AdsInteraction
Measurement
Join appropriate groups.
Power networking: start your own.
Most groups are filled with self promotional spam
Banhammer the spammer
Prep Company
Group Intel
AdsInteraction
Measurement
Research openly
Know what’s going on
Customize your newsfeed
Prep Company
Group Intel
AdsInteraction
Measurement
Company Social Postings
Highly Targeted Updates
When to post?
Metcalfe’s Law
Powering the Corporate Network
Ask.
Be helpful.
Mobilize your team!
Feed Your Network
Prep Company
Group Intel
AdsInteraction
Measurement
Buy your eyeballs
PPC Self ServeSponsored PostsMedia Buys
PPC Self Serve
Sponsored Posts
Media Buys
Prep Company
Group Intel
AdsInteraction
Measurement
The insider secret!
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Q&A
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